Marketing Your Invention

Rating:
Summary: In Passing - A Moment of Silence
Review: A moment of silence, please. Thank you, -- for the Best Book on Marketing Intellectual Property has ended its lifespan. The publisher will make no more editions of "Marketing Your Invention, Second Edition by Thomas E. Mosley Jr." -- It hurts me to hear this. I have been promoting this book and the edition before it for over eight years. It is a good, honest, reliable reference book. It is the standard that others have to look up to. Everybody who has read it has given it 5-Stars. -- What..what happened? Can't someone revive and come out with a Third Edition? -- There would be very little to change in its contents.. ... -- I'm distressed. This is a book that should go on forever; like M.A.S.H on tv goes on. -- Like Dick Tracy and Blondie has gone on. -- "Marketing Your Invention" should go on. What can take its place? -- I can see the price soaring for those who may be pressured to give up their last copy. -- I know I wouldn't give up my copy; -- (well, it would have to be a big offer - a three-figure-dollars number ;-) -- Robert Scheinkman, President, Inventors Association of St. Louis.

Rating:
Summary: In Passing - A Moment of Silence
Review: A moment of silence, please. Thank you, -- for the Best Book on Marketing Intellectual Property has ended its lifespan. The publisher will make no more editions of "Marketing Your Invention, Second Edition by Thomas E. Mosley Jr." -- It hurts me to hear this. I have been promoting this book and the edition before it for over eight years. It is a good, honest, reliable reference book. It is the standard that others have to look up to. Everybody who has read it has given it 5-Stars. -- What..what happened? Can't someone revive and come out with a Third Edition? -- There would be very little to change in its contents.. ... -- I'm distressed. This is a book that should go on forever; like M.A.S.H on tv goes on. -- Like Dick Tracy and Blondie has gone on. -- "Marketing Your Invention" should go on. What can take its place? -- I can see the price soaring for those who may be pressured to give up their last copy. -- I know I wouldn't give up my copy; -- (well, it would have to be a big offer - a three-figure-dollars number ;-) -- Robert Scheinkman, President, Inventors Association of St. Louis.

Rating:
Summary: "One of the best books written for inventors...must reading.
Review: As an innovator as well as a member of several inventors groups, I experience frequently the needs, problems and frustrations that members have with their inventions. The biggest misconception in my view is that most inventors think that obtaining a patent is a license to print money. That a patent is a type of guarantee for the success of your idea. Nothing could be further from the truth. For most inventors their happiest day is the Tuesday when their patent issues. This is completely absurd since the happiest day should be when their idea is making them money. In the book "Marketing Your Invention", Mr. Mosley goes to great lengths to share his experiences from reviewing hundreds of new ideas and innovations and how new inventors can avoid all the pitfalls. It is sad to say that most new ideas will never return the amount of money that it cost for patenting a new idea. The reason is they have no idea of how to market their idea. Invention marketing companie! s know that most inventors have no idea of how to market their idea so they sell them a dream about how great their idea is and how they will bring it to market. The first step before spending any money on a new idea should be to obtain a copy of "Marketing Your Invention" and taking the time to thoroughly understand how hard it truly is to get a new product onto the market. Marketing is the key, no matter how good your product is without marketing it will go nowhere. Often the success of a product depends more on its name and packaging than the product itself. This is done with a great marketing plan.

Rating:
Summary: Most helpful book for me.
Review: Having read several other books on invention marketing I found this one to be the best. It uses actual and very interesting studies to illustrate the concepts of getting product ideas into the marketplace. I found this to be most helpful and recommend all other inventors read it as soon as possible.

Rating:
Summary: Business perspective on outside inventors.
Review: Help avoid failures from this consultant of new business inventions. Anyone who thinks the world will come knocking to their door for the better mousetrap hasn't invented yet. THis book shows why and the inventions business need and selling methods that businesses prefer an inventor to use. Well worth the read as is Robert Merrick's "Stand Alone Inventor" for the inventor's perspective.

Rating:
Summary: Useful and easy to read
Review: I was burned by ISC for a lot of money, if I was reading this book before it would never happen. I have learned a lot about the logic behind marketing your own invention. It is not hard to do, but you have to be honest with yourself first. There are a lot of good places with good information for all inventors on the Internet that will complement the content of this book... take advantage - stay informed. Do not call any "800" numbers that you see on TV they are all crooks.

Rating:
Summary: Right on the Money!
Review: Mosley takes you through the hoops of inventing. He emphasizes the importance of due diligence in both the early and later stages of inventing. I particularly like the inventors myths because so many inventors are under false illusions when they begin. This book covers so many of the needed basics on the inventive process. It not only gives you a good overview, but a really good roadmap with a heavy emphasis on research and marketing. Tom's book will help anyone with a new idea or invention to avoid the pitfalls, and help them understand that in the invention process, there is a beginning, a middle, and an end i.e. successfully on the market. He's right on the money!

Rating:
Summary: Right on the Money!
Review: Mosley takes you through the hoops of inventing. He emphasizes the importance of due diligence in both the early and later stages of inventing. I particularly like the inventors myths because so many inventors are under false illusions when they begin. This book covers so many of the needed basics on the inventive process. It not only gives you a good overview, but a really good roadmap with a heavy emphasis on research and marketing. Tom's book will help anyone with a new idea or invention to avoid the pitfalls, and help them understand that in the invention process, there is a beginning, a middle, and an end i.e. successfully on the market. He's right on the money!

Rating:
Summary: lends itself more to fiction than fact.
Review: This book is packed with stories that seem to be alittle too hard to believe. I have to admit that I found the story telling part to be charming, however, at less than 250 pages this leaves little space for usefull information. Although some of the data is interesting, and perhaps even helpfull I hardly think this reading material was worth the time and money I spent on it. Respectfully. [e-mail]

Rating:
Summary: Honest information from an experienced marketeer
Review: This is a very useful book for any inventor trying to learn the ropes on how to market their own invention. Marketing an invention is a very dificult task and the majority of those trying it fail. Reading this book may improve your chances to succeed. The book is written in an easy to understand non-academic way, presenting the invention marketing process from an original point of view. The fact that the overal tone is not cheerful and a lot of mistakes are pointed out it will upset some over optimistic readers. Tom Mosley did a good job trying to convey to us what is needed to be successful and what are the usual problems.