How to Start and Run Your Own Advertising Agency

Rating:
Summary: Outdated and Overrated
Review: A lot has changed in the business since this book was written. And unfortunately, what still applies is too vague to be of much use. You can't begin to cover the scope attempted here in enough detail to call this a "how to" guide.

Rating:
Summary: Excellent primer for start-ups
Review: This is an excellent book for anyone considering or just starting their own business. Though the content focus is on an advertising agency (as the title dictates) most of the information is easily transferable to most types of small business. The author presents the material in an easy-to-follow format and the book is full of things that will prevent the many "gotchas" of setting up a business. I read the book the first year of opening my first business. I wish I would have read it *before* I opened my doors but that didn't stop it from being one of the most useful books I have ever read.