Marketing for Congregations: Choosing to Serve People More Effectively

Rating:
Summary: Helpful look at ways to market the church effectively
Review: The phrase "church marketing" makes many people of faith cringe, but it is an aspect of our outreach and evangelism efforts that we need to be intentional about. Effective mission and outreach begins with prayer and a vision, but having a grasp on the logistics of making a positive impression to our guests is important.

The message of hope in the Lord does not change, but the way we communicate that message to the emerging culture of unchurched and marginally churched people needs to be adapted in order to effectively reach them.

This book will help clergy, lay leaders, and ministry teams to do just that. It is not a cure all, but the book is one of many tools that will help congregations who are truly dedicated to reaching people effectively.

Rating:
Summary: Helpful look at ways to market the church effectively
Review: The phrase "church marketing" makes many people of faith cringe, but it is an aspect of our outreach and evangelism efforts that we need to be intentional about. Effective mission and outreach begins with prayer and a vision, but having a grasp on the logistics of making a positive impression to our guests is important.

The message of hope in the Lord does not change, but the way we communicate that message to the emerging culture of unchurched and marginally churched people needs to be adapted in order to effectively reach them.

This book will help clergy, lay leaders, and ministry teams to do just that. It is not a cure all, but the book is one of many tools that will help congregations who are truly dedicated to reaching people effectively.

Rating:
Summary: Unbiblical Intrusion of World
Review: There has been no Biblical proof yet offered which shows that Jesus was a marketing man, or that marketing is to be part of the growth of Jesus' Kingdom.

See my critique in Testing the Claims of Church Growth.

This is good marketing, but poor theology.

Rating:
Summary: Ministry Marketing 101! You need this book.
Review: This book will help you understand ministry marketing. One of the authors (Kotler) practically invented social markeing. This form of marketing is not for tangible products, but marketing ideas and behaviors. You need to understand the basic principles of marketing to take full advantage of it. The book is sound marketing, it's not marketing that make's something worldly--it's worldly people. If you are godly, so will your marketing be.