Multidimensional Scaling (Quantitative Applications in the Social Sciences)

Rating:
Summary: An MDS monograph written for applied researchers
Review: It is quite hard to find easy-reading reference for MDS. Some are written in Mathematics rather than in English. Others are over comprehensive as an introductory text for laymen. In this regard, I found Kruskal and Wish's "Multidimensional Scaling" to be the most 'user friendly'( only in a relative sense).
In short, this is certainly a monograph with just the right amount of substances for any applied researcher interested in MDS to get started with their work. Fundamental knowledge of statistics is a prerequisite, of course.

Rating:
Summary: Excellent layman's introduction to Multi-Dimensional Scaling
Review: This book is an excellent layman's introduction to the topic of Multi-Dimensional Scaling (MDS). There is just the right amount of detail to quickly get started in practical use of MDS. Some of the data and projects in this text are used as examples in StatSoft's Statistica software for PC's and Mac's; establishing a much needed connection between a reference text and software that incorporates the mathematics in the topic.

Rating:
Summary: Excellent layman's introduction to Multi-Dimensional Scaling
Review: This book is an excellent layman's introduction to the topic of Multi-Dimensional Scaling (MDS). There is just the right amount of detail to quickly get started in practical use of MDS. Some of the data and projects in this text are used as examples in StatSoft's Statistica software for PC's and Mac's; establishing a much needed connection between a reference text and software that incorporates the mathematics in the topic.