Sports Marketing: It's Not Just a Game Anymore

Rating:
Summary: Sports Marketing
Review: I just got reading the book Sports MArketing ITs not just a Game Anymore. i felt that this was a good book and i would recommend this book to anyone.so if you want to read a good book you should read this one.

Rating:
Summary: Sports Marketing
Review: My name is Victor im from Santa Monica High. I recently read Phil Schaaf's "Sport Maketing: It's Not Just A Game Anymore",I though that this book was good. This book taught me alot bout advertisment & how major league players get paid from there franchise and how the sponserships work.

Rating:
Summary: Consummate
Review: This book represents the consummate effort to describe sports marketing. And the author knows his calculus too.

Rating:
Summary: he's a genius
Review: this is a great read. the bible of sports marketing.