The Athlete's Guide to Sponsorship: How to Find an Individual, Team, or Event Sponsor

Rating:
Summary: Great crash course for the aspiring mercenary athlete.
Review: As a family man, earning serious moola was not the reason I bought this book. And that's the great thing about it. Whether your goal is to pay the bills, raise some funds or simply get some swag, this book will get you going in the right direction with *realistic* expectations. Highly recommended.

Rating:
Summary: Not for everyone
Review: If you are a mountain bike racer who knows little to nothing about sponsorship, you'll be fascinated by this book. If you are not, you'll be disappointed. Not being the former, I am the latter.

Rating:
Summary: Check list type book
Review: The good thing about this book is that it offers a step by step explanation of what to do to find and negotiates with sponsors. Nothing earth shattering here but it nice to have a check list to work on to make sure you are doing the job properly.