Sports Marketing: Competitive Business Strategies for Sports

Rating:
Summary: Great book for those interested in sports marketing
Review: I used this book when writing my term paper on sports sponsorship and I found it very insightful. Everyone who is interested in sports and sports marketing should read this book. I would highly recommend it for both students and professionals in sports, the book gives you a great tool for creating your own event or help your team get sponsored.

Rating:
Summary: Great Textbook!
Review: She was my professor for my class, "Sport Marketing." The book was an excellent read and I learned a lot from her insights.

Rating:
Summary: Great Textbook!
Review: She was my professor for my class, "Sport Marketing." The book was an excellent read and I learned a lot from her insights.