Death by Chocolate : What You Must Know Before Taking a Cruise

Rating:
Summary: It's All About Expectations
Review: For the marketing people of cruise lines this book must be a nightmare - but it schouldn't.
Ross Klein covers in much detail how the modern cruise industry works - from building up (too) high expectations among passengers through its brochures, to the ways to safe money (by violating saftey or environmental regulations) to how cruise lines tend to "Squeeze Blood From a Turnip" (Chapter 7).
Though the books puts much emphasis on pointing out the problems of the cruise industry, it is meant to give potential passengers a realistic idea of what to expect on a cruise. Only when they have a realistic conception - despite announcements of "exceeding everyone's expectations" in the brochures - they will be able to fully enjoy their cruise, avoiding dissatisfaction by anything unexpected.
Therefore Ross Klein's book is a must for all marketing people or travel agents dealing with cruises.