Rating: 
Summary: AS AN ART STUDENT, THIS BOOK IS A MUST HAVE!!
Review: THIS BOOK IS A MUST HAVE FOR ANY ART STUDENT. IT TEACHES YOU THE MOST IMPORTANT INFORMATION ABOUT BECOMING A SELF EMPLOYED ARTIST. THIS IS NOT TAUGHT IN ART SCHOOL, BUT SHOULD BE. SIMPLE TASKS LIKE, HOW TO APPROACH AN ART GALLERY, WHERE AND HOW TO PRODUCE PROFESSIONAL SLIDES AND LEGAL AND TAX GUIDES. NOT TO MENTION FURTHER INFORMATION ON BOOKS, PERIODICALS AND COMPANY PROFILES. ANYTHING AND EVERYTHING FOR THE BEGINNING ARTIST CAREER.
Rating:
Summary: Get unstuck quick and inspired beyond your imagination
Review: This book, all by itself, can set an artist in motion, pull an artist out of "block," and transform the life of a friend/artist who feels there is no hope. Funny, I bought "Art Marketing 101" to help a friend/artist, and two months later found her art in galleries, shows, and then I discovered that the artist was making lists (while inputting them into her computer) of all the possible patrons, exhibits, and other extended ways to display her beautiful art. She now runs a business FOR her art, ABOUT her art, and WITHOUT anyone else (other than galleries) needed. This book is an incredible inspiration for anyone wanting to learn marketing... about anything... simple, thorough, and experienced. It's not just about footwork (good tennis shoes and good b.s.) ... Marketing is about your passion -- your art! This book never lets you forget who you are!
Rating:
Summary: Get unstuck quick and inspired beyond your imagination
Review: This book, all by itself, can set an artist in motion, pull an artist out of "block," and transform the life of a friend/artist who feels there is no hope. Funny, I bought "Art Marketing 101" to help a friend/artist, and two months later found her art in galleries, shows, and then I discovered that the artist was making lists (while inputting them into her computer) of all the possible patrons, exhibits, and other extended ways to display her beautiful art. She now runs a business FOR her art, ABOUT her art, and WITHOUT anyone else (other than galleries) needed. This book is an incredible inspiration for anyone wanting to learn marketing... about anything... simple, thorough, and experienced. It's not just about footwork (good tennis shoes and good b.s.) ... Marketing is about your passion -- your art! This book never lets you forget who you are!
Rating:
Summary: A "must read" for all aspiring commercial & fine artists.
Review: This handbook for fine artists appears in a newly updated version to provide the basics on how to help art reach the buyers of modern times. Chapters provide a wide range of marketing options, from creating presentations and resumes to alternatives to selling art directly. Art Marketing 101 is an outstanding 'must' for any aspiring to make a living by producing art.
Rating: 
Summary: a good starter book
Review: This is a great introduction to the practical side of the fine art business.
It touches on general themes and gives resources/ contacts for further help.
Some of the tips are pretty intuitive.... such as get a tax number, save your receipts, etc
On the other hand, I found the sample contracts for sales, models etc. to be one of the most helpful parts of the book.
If you wish for a more comprehensive look at the legal side of fine art check out legal guide for the visual artist by tad crawford.
Rating:
Summary: a guide for every level, every need.
Review: This is an invaluable "how-to" book. From the psychology of selling to legal matters, it covers it all. The amount of information is overwhelming...I went through it with a highlighter checking off the sections that were applicable to my needs, and then read those sections in depth. Whether you are a beginner or a seasoned professional, you'll gain a lot from this and will maximize your potential and earning power. Being an artist today requires the kind of knowledge contained in this volume, because the competition is fierce. Perhaps you have more talent than the next guy, but if he has the marketing skills, the world will be looking at his art instead of yours. Get this book and make the most of your artistic gift !
Rating:
Summary: Well worth reading...
Review: This is one book that a working artist can actually learn from. It covers many topics that other books do not even touch on. Although some information needs updating (i.e. websites and books), most of the info in the book makes it well worth reading.
Rating:
Summary: A real surprise
Review: To tell the truth, being an artist I was a little turned off by the cover. I ordered the book anyway, and cover aside, I found the book to be invaluable. Every chapter has contact information, websites, suppliers, etc. This is a great book for anyone who has not taken a marketing course. I have highligthed, tagged and dogeared the entire book. I found it to be much more informative than book by Peggy Hadden and written in a much better tone. I would highly recommend it to anyone interested in really getting down to the business of art.
Rating: 
Summary: It's more for the painter or printmaker.
Review: While this book does touch many topics that are important in marketing your art, it seems to be a bit single minded on the markets (galleries, museums, businesses, etc) and the art (mostly painting, prints, photography, etc.). I'm an installtion artist that is interested in investigating alternative markets, but didn't find much information here. Smith does give many helpful tips and contacts, but none that can't be found elsewhere. While the most of the information could be applied to any fine artist, I didn't really warm to the following comment from Smith's book: "Most working artists will be able to complete at least five original works a month....If it takes you a month of working eight hours a day to finish one painting, this probably means that you will have to get involved in the print markets and forget about selling your originals." (74) It seemed obvious to me, that Smith was much more interested on "marketable art" and more traditional methods of pushing a business, but hopefully not at the sacrifice of the spirit of the art.
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