Rating: 
Summary: Leads, Listings, Leverage-How to Keep Your Pipeline Flowing!
Review:
This is the "Number One, Must Have" for any serious Realtor's tool box! Gary Keller's book "reveals proven models for excellence in the real estate sales industry. These ideas have been tested and refined by working one-on-one with hundreds and hundreds of top agents" through the U.S and included in the book as vignettes of Real-Life Millionaire Agents, presented as "Snapshot of a Millionaire".
The book debunks "Six MythUnderstandings between you and high achievement" (e.g. "It can't be done in my market", "My clients only work with me-only I can deliver quality service", and "It would take too much time and effort-I would lose my freedom". This last one was my sacred "mythUnderstanding"; thwarting me from achieving greater excellence in my real estate career. Initially, I didn't buy the concept of "through discipline I achieve Freedom". Gary Keller shows us how this IS the Truth-a bitter pill to swallow for us radical "Independent Contractors"! But, how sweet the results are by following and implementing the systems spelled out in simple, easy-to-follow steps in The MREA Bible.
Gary Keller's encourages us as Agents to "Think Big, Act Bold, Live Large, Become the Very Best You Can Become". It's not just "jive talk" to get you pumped up, but real systems that any agent can implement to move beyond their ceiling of achievement by focusing on "Leads, Listings and Leverage".
Gary Keller tells us, "As Realtors, we are in the Lead Generation Business". This book shows you how to keep your pipeline full, eliminate the "feast or famine" cycles that plague the majority of Agents, and pump out big Profits! It is NOT a "get-rich quick" promise; it is a roadmap of "How-to" achieve your real estate career goals with sound, business-systems.
This is a "Must Read" for any serious Realtor; whether brand new or a seasoned veteran. This books is for Agents who want to take their business to the next level. There's even Sample reports for Profit and Loss and Balance Sheets (what a concept that an Agent knows where he or she is at financially each month!)
I say, "It's a new season and a great time for our industry to rise up to professional business standards; to run our businesses with sound business principles and practices! Gary Keller leads the way in this useful resource. I highly recommend it!"
In our company, Keller Williams Realty, our Founder's book is affectionately known as, "The Red Book". Buy it!
Rating:
Summary: The truth about how to succeed in Real Estate Sales
Review: After 15 years of being a student of high volume real estate sales, this book brings it back to the basics in a way anyone can grab a hold of and succeed. This should be a required read for anyone thinking of entering the business, newer to the business or seasoned veterans wanted to discover how to go to the next level for themselves. The tools are spelled out in a way that makes sense, brings ethics into the conversation and proves that one can succeed utilizing these tools.
Rating:
Summary: Give yourself a gift by reading this book.
Review: Anyone building a real estate business would do themselves a great favor by picking up this book. I've used the models in the Millionaire Agent as a framework to coach my real estate clients to their next levels of success. In fact, my other business clients have also gained great benefits by applying the model of using solid models, as well. The authors boil down the real estate game into something simple and tangible, the 3 L's -- Leads, Listings, and Leverage. Many agents understand the leads and listings part of the equation. My clients tend to struggle with the 3rd part, leverage. Instead of building leverage, they find themselves battling with the 4th L -- Liability. Ideally, leverage results when you have a clear system and good tools for getting the work done. Liability and struggle occurs when you don't. Leverage occurs when you find the right people to plug into your team. Liability occurs when your people cause you more work and headaches than they save you. The people problem generally rears its ugly head when you aren't clear about your standards for operating and how you'd like a team member to fit into your system. This often occurs when you hire from a position of "needing a warm body" or trying to help someone out by providing a job. Instead, it's necessary to take the time to research successful real estate models, implement a solid work system, and search for the right person(s) to plug into it. The result is a great big opportunity for you and your ideal employees. Regardless of where you find yourself in the real estate industry, chances are you will see yourself in this book and discover a few great millionaire models to emulate.
Rating:
Summary: Give yourself a gift by reading this book.
Review: Anyone building a real estate business would do themselves a great favor by picking up this book. I've used the models in the Millionaire Agent as a framework to coach my real estate clients to their next levels of success. In fact, my other business clients have also gained great benefits by applying the model of using solid models, as well. The authors boil down the real estate game into something simple and tangible, the 3 L's -- Leads, Listings, and Leverage. Many agents understand the leads and listings part of the equation. My clients tend to struggle with the 3rd part, leverage. Instead of building leverage, they find themselves battling with the 4th L -- Liability. Ideally, leverage results when you have a clear system and good tools for getting the work done. Liability and struggle occurs when you don't. Leverage occurs when you find the right people to plug into your team. Liability occurs when your people cause you more work and headaches than they save you. The people problem generally rears its ugly head when you aren't clear about your standards for operating and how you'd like a team member to fit into your system. This often occurs when you hire from a position of "needing a warm body" or trying to help someone out by providing a job. Instead, it's necessary to take the time to research successful real estate models, implement a solid work system, and search for the right person(s) to plug into it. The result is a great big opportunity for you and your ideal employees. Regardless of where you find yourself in the real estate industry, chances are you will see yourself in this book and discover a few great millionaire models to emulate.
Rating:
Summary: Exceptional How-To Manual
Review: As of this writing I've been a licensed agent in Northern Virginia for 2-1/2 years. Without question the information here is remarkable. As in the other reviews you've read here I repeat this is not a quick fix or a magic pill to success. You are self-employeed as a real estate agent and that means YOU must take control of your business, not your broker. The first third of the book is Tony Robbins'-esk'. It's more motivational and meant to get you excited. The last two thirds are a manual of what to do to succeed. I started my first six months as a Realtor(r) with a traditional model broker and found limited success. When changing brokers and reading this book my first full calendar year in real estate I hit the $4 million sales mark. Sticking to the models and following the path my second full year which will end Dec 31, '04 I will have closed $10 million in sales volume. I don't say this as a pat on my own back but as an example of someone that has been applying the model layed out in the book for over a year and a half now and the results it has helped me to produce.
Buy This Book, but most important READ IT and APPLY IT!
Rating:
Summary: Millionaire Real Estate Agent
Review: Great book! The ink is still wet on my license, 3 closings so far. Wanted to get focused on my business and Gary Keller gave me good insight and information that will make me a better agent. Good tips too!
Rating:
Summary: Millionaire Real Estate Agent
Review: Great book! The ink is still wet on my license, 3 closings so far. Wanted to get focused on my business and Gary Keller gave me good insight and information that will make me a better agent. Good tips too!
Rating:
Summary: Made My First Year In Real Estate a Huge Success!
Review: I found this book on Amazon when I was just starting out in Real Estate. I read many of the how-to books because I wanted and needed to hit the ground running in my new career. This book, by far, was the most information-packed and practical guide to starting a real estate business. (By the way, another excellent book is "How to Become a Power Agent in Real Estate" by Darryl Davis). I am an attorney and before starting my real estate career, I had my own law practice; and before that, I had my own computer consulting company-both successful ventures. I approached real estate from a businessperson's perspective and this book difinitely speaks to the serious businessperson. There are so many books and articles telling new agents where to spend their time and money that by the time the agent figures out what works and what doesn't, they have spent their entire budget and an entire year, and have not made enough money to move on. That's why 70% of new agents drop out of the field by the end of their second year. This book helps agents, new and seasoned, stay focused on the bottom line. Moreover, it answered the most important question for me--If I need to generate $80,000 in income per year (salary, not gross commissions), what activities do I need to do and how much will it cost me? So many of the other books and articles claimed to have the winning formula by telling you that you must knock on 50 doors per week and make 50 cold calls per week to generate business. Their theory is that it must be painful if you are to be successful. This book, however, gives you lists of ideas and says if you do "x" number of activities from this list, you can expect to receive "x" number of transactions per year. YOU get to pick which activities you perform (if you don't like knocking on doors, pick another activity--it does not have to be painful for you to be successful). The other books tell you that you must know a lot of people--friends and family--and that you MUST call and hound them in order to get business. This book, alternatively, says that if you do not know a lot of people (if you are new to an area) or if you don't want to call your friends and family and beg for business, you don't have to. It gives you the formulas so that you can determine how much marketing you have to do with the "people I haven't met yet" group to generate the same results as you would have with your "friends and family" group. Using this book as a business modeling guide, I closed just under $3 million in volume in my first year; and just over $7 million my second year. I already broke through the $6 million volume cap that many seasoned agents hit as a glass ceiling and cannot move beyond. My broker with my first real estate company (Long & Foster) was hostile to my business model because she didn't understand it and because I was taking control of my own career. She wanted me to follow her formula and she wanted me completely dependent on her for my success (even though she never provided me with leads). Then Keller Williams came to Maryland! (Gary Keller, the author, founded Keller Williams to empower real estate agents to run their own successful businesses). I joined Keller Williams and now I am surrounded by agents and brokers who realize that the business is mine and that the broker's role is to support my success. They do not believe, like so many other companies, that the agent's role is to make the broker rich. This is obvious by the fact that they offer one of the highest commission splits in the industry, without charging a monthly "desk fee," and they share the profits with their agents! And their entire culture is based on the "Millionaire Real Estate Agent" business models. If you are serious about approaching real estate as a business, you must read this book.
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Summary: OMG, this is one of the lamest books i have read!!
Review: I have bought some bad books, and never have I read a negative comment here. But this book is totally out of the way.
This book is totally junk. There is nothing new or interesting. I felt so cheated by all the 5 stars comments! All the book hype on and on is just a few things, from chapter 1 thru whatever are all abt the same things. Its keep on repeating like a broken records. I have more fun reading a Yellow Pages than this junk. Buy this book if you have serious insomnia.
Rating: 
Summary: A business guide only!
Review: If your looking for a book to teach you how to become a Real Estate agent, prospecting, scripts that work etc., then this is not the book for you. This book gives a model to follow, a business plan on how to run your real estate career as a business. It stresses how to think, what to think and how to stay structured as your
business grows. There are no real practical ways shown on how to get business or any sample letters or practical advice that is proven, it just states that it is a numbers game, and you have to stay focussed and go for it. I was dissapointed in this book. The reviews I read about it were misleading. They stated that this is the only book you would ever need and it is the complete authority on becoming a real estate agent. It is not, as I stated it is just a business model not a teaching tool.
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