Millionaire Real Estate Agent: It's Not About the Money

Rating:
Summary: The Millionaire Real Estate Agent by Gary Keller
Review: This is an excellent book on the subject of real estate. The
author dispels a whole host of myths. For instance, some people simply say that they cannot invest in real estate for whatever reason.

The successful real estate investors seek out property values
and then convince financing companies to lend money on the
value of the property above the purchase price. The notion of
risk is a function of the incremental cost to achieve an
incremental rate of return. The initial challenge of entering
any business is to learn it so that one can prosper according
to longstanding success models in each industry. Real Estate
is no different. In fact, it's even easier to invest today
because the United States Government wants to encourage people
to pursue home ownership. The author stresses the importance of
developing leads through seller listings. The book is a solid
value for anyone having the patience to apply the concepts
set forth by the author.

Rating:
Summary: The book is Incredible, and Gary's the Best!
Review: This is coming from an Agent with another company Coldwell Banker Bain. The Insights in the book are incredible, comprehensive, and a must for all agents. I highly recommend it to all new agents. I must say, it's the most comprehensive real estate agent handbook. I had read 4 others, and subscribed to 2 national programs. This book is all you need. This is coming from a guy who was voted Rookie of the year of his office for 2004, just found out Monday. My award was a surprise to me, and it was based on GCI for the year, not on transactions, from Coldwell Banker Bain West Lake Office. I think our office is either the 9th or 10th most producing office in the world for CB from 2004?

Last fall, I was going through a hard time with my real estate marketing efforts. Like every successful person, I was going through a hard time, and asked Gary for a specific question. I felt a bit of racism from people, when I was marketing to people in my neighborhood. I noticed a few direct racial comments, being from high tech and software, I was shocked to find this. I couldn't believe this was happening to me in Seattle, in 2004. I am even married to a caucasion person, and growing up in Minnesota never saw any thing like this, I couldn't believe it, but it was true.

The best part was, Gary gave me simple but profound personal advice. I asked him a question on how to overcome this unique situation. He said focus on the people that like you, and the system that he outlines in the book. We are our thoughts and that is all we see. I focused on all of the positives, and I started appreciating all of my clients, and telling them how much appreciated them. The results continued to be amazing, but I was now happier. Plus, I feel that I am a better person to put his advice in action. I couldn't believe a guy with his stature, took time for us little guys. Thanks Gary!

Thanks!
Vipin Singh
urbantango.com
Coldwell Banker Bain

Rating:
Summary: Wish this book had been around when I started my career.
Review: While there are plenty of books out there about personal success, they're more often helpful through motivation than methodology. Gary Keller's approach is more analytical. The elements of succeess are explored systematically, and clearly communicated in the book with plenty of helpful illustrations. I found the writing style very easy to read. Overall I'd say this book is probably one of the best of its kind. I'd recommend it highly to anyone in the real estate business, but it really has a broader application as well, to success in general and the way you approach life and its challenges. A good read.