Rating: 
Summary: Good but can improve...
Review: Excellent to understand insides on internet crm and loyalty. The message is: understand your customer by it self, dont give them disccounts.. give them good service, give them what they want. Lots of examples will help you reconfirm your pre-done thoughts. Liked the valuation chapter.. not to deep (lack of examples) but perfect for a good start. The case studies are very interesting but they do not give you the final flavor : "What happened? does this CRM initiative was really successful??" I think you have to buy this book: it really can help you find a path.
Rating: 
Summary: Finally
Review: Finally, a book on customer relationship management for the web! All this and in a writing style that is easy to understand. This should be at the top of every retailer's reading list.
Rating:
Summary: For everyone in .com this is a MUST read!
Review: Having lived through a .com start up, I thoroughly enjoyed this book as it explains how to be a successful one! Everyone who is involved with a .com this should be a must read.
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Summary: More about loyalty than .com
Review: I had not read any marketing books for a while and I was curious to discover loyalty.com. A study of the impact of the Internet on Customer Relationship Management looked promising. All in all, this book is quite interesting but I expected more. The focus is more on the benefits of CRM than on the impact of the Internet on the field. If you are already convinced that successful companies treat their clients personally and adapt their marketing campaigns to their profiles, you already know the main message of the book. The numerous examples mentioned in the book will confirm what you thought and believed in. What about the Internet? Well, it appears that CRM still relies on old recipes like loyalty cards, call centers and personalized mail. Of course, gathering information about customers visiting a web-site helps and e-mails are a new and cheap way of communication. Finally, CRM seems more appropriate to B2C than B2B. Most examples in the book are companies selling to individuals. The only chapter dealing with B2B is not very detailed. I cannot say that I did not enjoy reading this book even though I did not learn much. Marketing books are often refreshing readings for people not actively involved in sales and marketing. loyalty.com is well written and properly documented. It is a good introduction to CRM.
Rating:
Summary: Two Thumbs Up
Review: I start a lot of business books and am rarely compelled to finish them. But this was different. Very, very well-written with excellent case studies and examples thorough -- for every industry imaginable. From the history, to the practice of CRM today, to the cases, I enjoyed this book and found it very helpful.
Rating:
Summary: So What Else is New
Review: I was looking for a book that would guide me through the maze of CRM but instead I got alot of examples of marketing under the guise of CRM. It wasn't focused enough into this exciting field. The .com was to entice readers, but there really wasn't much new.
Rating:
Summary: So What Else is New
Review: I was looking for a book that would guide me through the maze of CRM but instead I got alot of examples of marketing under the guise of CRM. It wasn't focused enough into this exciting field. The .com was to entice readers, but there really wasn't much new.
Rating: 
Summary: Kidding yourselves.
Review: If you really want a clue about the only effective and sustainable way to deal with customers, by just talking to them, read "The Cluetrain Manifesto." Folks are getting too sharp (thank goodness) for any other marketing "strategy" to work.
Rating: 
Summary: Loyalty and Profits
Review: Loyalty.com explains how customer loyalty can increase the company profits. Companies must focus on building relationships with their customers. Loyalty is the last level of a customer relationship. The importance of this relationship is finely presented by the author.
Rating: 
Summary: Repackaged Database Marketing
Review: The book is chock full of examples and anecdotes but really has no new worthwhile conceptualizations or insights to make it worth reading. If you don't know anything about database marketing, then you will get something out of this book. If you are familiar with the basic concepts of customer database analysis, loyalty programs and relationship marketing, there is nothing new here. In fact a much better introduction to all those concepts is The Loyalty Effect by Reichenheld or Customer Connections by Wayland and Cole. The subtitle mentions the dot com world, but the book has little to say about the Internet. The book really does not cover CRMs (as oppsed to database marketing) in that it fails describe how CRM systems work and what database, modeling and communications platforms are required to implement them.
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