Rating: 
Summary: Repackaged Database Marketing
Review: The book is chock full of examples and anecdotes but really has no new worthwhile conceptualizations or insights to make it worth reading. If you don't know anything about database marketing, then you will get something out of this book. If you are familiar with the basic concepts of customer database analysis, loyalty programs and relationship marketing, there is nothing new here. In fact a much better introduction to all those concepts is The Loyalty Effect by Reichenheld or Customer Connections by Wayland and Cole. The subtitle mentions the dot com world, but the book has little to say about the Internet. The book really does not cover CRMs (as oppsed to database marketing) in that it fails describe how CRM systems work and what database, modeling and communications platforms are required to implement them.
Rating: 
Summary: An excellent introduction to CRM
Review: The new new thing: CRM. What the heck is it, anyway?Buy this book and you'll understand what people are talking about. And then get "The CRM Survival Guide" to understand the REAL state-of-the-art in this field. Both books are solid and completely without hype.
Rating: 
Summary: Highly Recommended!
Review: This book is a delightful result of Frederick Newell's recent indoctrination in marketing through the World Wide Web. Newell is an internationally acclaimed professional and part-time academic who specializes in database marketing. He admits in his preface that he's a bit of a "geezer" - because his 1997 book, The New Rules of Marketing, lacked a Web component, which undermined its newness. In an effort to rectify that, he reconciles the impressive database-mining and customer relationship concepts from his earlier book with today's rapidly changing cyber-marketing theories and practices. Newell clearly is excited by what he has belatedly learned about the Web's potential, and provides on-target case studies to support his points. We [...] recommend this book to all marketers - especially to those in retail. Those who are new to Web business will find it particularly useful.
Rating:
Summary: Loyalty.com
Review: This book is a must have for all business professionals. Newell brightly explains the fundamentals of CRM in an eye opening way, giving the reader lots of valuable points to use in your own business/career.
Rating:
Summary: Super!
Review: This superb work clearly shows why customer loyalty cannot be bought but can be earned. The book ties together concepts of customer permission, loyalty programs, and database marketing. The main premise is simple: if a marketer can understand what a customer values and then delights her by giving it to her, when she wants it, in a way she desires it, the results will be amazing. Not only will the customer pay full price, but the marketer can win the customer's loyalty to a depth that cannot be achieved with points programs alone. The relationship will be enriched by the marketer's attention to and action on what the customer thinks is important. Newell gives plenty of anecdotal examples taking into account electronic marketing in both the B2C and B2B spaces, as well as brick and mortar cases.
Rating:
Summary: Super!
Review: This superb work clearly shows why customer loyalty cannot be bought but can be earned. The book ties together concepts of customer permission, loyalty programs, and database marketing. The main premise is simple: if a marketer can understand what a customer values and then delights her by giving it to her, when she wants it, in a way she desires it, the results will be amazing. Not only will the customer pay full price, but the marketer can win the customer's loyalty to a depth that cannot be achieved with points programs alone. The relationship will be enriched by the marketer's attention to and action on what the customer thinks is important. Newell gives plenty of anecdotal examples taking into account electronic marketing in both the B2C and B2B spaces, as well as brick and mortar cases.
Rating:
Summary: Top Notch
Review: What more can you expect from book that covers it all? Don't waste time in seminars - read this book and get started. This book covers it all. A must read a anyone who is seriously interested in CRM. I really liked the real-world examples, since they give you an idea what it takes to implement a CRM program.
Rating:
Summary: What an eye-opener!
Review: Wow. This book really shook some of my assumptions and prejudices about CRM. I've been consulting for businesses about how to build market share and brand value for sixteen years, but I feel as if I've only just learned how loyalty actually works. I don't think anyone can claim to understand customer relationships until they've read this book. Plus it's clearly, succinctly and memorably written. A real gem, and a must-have for everyone in marketing.
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