Rating: 
Summary: A big help
Review: As someone just starting work in promotions who is trying to learn the game as I play it, I really appreciated this book - a lot of very useful (and useable) information, and a very easy read.
Rating:
Summary: Smart Marketers Will Listen to Marcia Yudkin
Review: Coming into a newly-created marketing position for a professional association, I have next to no budget and no support from the so-called communications staff. I've known Marcia Yudkin from her "Marketing Minute" e-mail and the Click-Z forum and knew I better get her "6 Steps to Free Publicity." Yudkin is marvellous at highlighting how publicity can go the extra mile where marketing dollars can't. She's even better at inspiring the reader with great ideas. I'm using the tools I've learned from this book to not only market my association and products, but also passing along ideas and tips from the book to bolster the Communication Director's misguided efforts. Thanks Marcia!
Rating: 
Summary: GREAT STUFF FROM A WRITER YOU WISH YOU COULD MEET
Review: FORGET THE FACT that this book offers abundant amounts of insight and experience in a practical usable format. What I love about Marcia's book is the voice that comes through in her writing style. My copy is so battered, highlighted, and tabbed with Post-it's because when I'm working on a new project for a new client.... Off I go with a notepad to my favorite latte location to meet with Marcia - by way of her book - for a brainstorming session. Certainly there are many good books on publicity, but what a joy to have one that is a pleasure to revisit time and again.
Rating:
Summary: Great P.R. Reference for NonP.R. person
Review: I am the PR Chairperson for my organization. We are planning our National Convention for July 2002. This book is great. If gives me the basics I need to head up this committee and to know how to handle myself in an area in which I have no experience. Just last week I called a contact at a local newspaper who immediately said.."sorry, can't speak, I'm on deadline." I had just read the chapter that addressed this; how not to take this personally because this is what happens in their line of business. However this person continued to apolgize, took my number and promised to call next week. Admittably so, I am a sensitive person. So, had I not read the book, I probably would not have felt as confident as I did! Not for nothing, but somewhere on the backburner I wouldn't mind considering a career in this field....somewhere down the line.
Rating:
Summary: TrafficProfits.com
Review: I loved Marcia Yudkin's book "Six Steps to Free Publicity". It was better than a PR book I spent six times as much for. Under priced book that over delivers.
Rating:
Summary: Yudkin Knows Her Stuff!
Review: I've been trying to get my business going for the last few years and its been very frustrating. I found this book by accident in my local library a month ago and have been kicking myself ever since. I read it cover to cover and just now ordered it through Amazon.com so that I can have a copy of my own. It broadened my business perspective, yet has given me more focus to what I am trying to accomplish. This book has really inspired me to redouble my efforts.
Its so rare to find authors that aren't so egotistical that they can't just explain the information. It seems most of them have to either treat the readers like they are idiots, or talk so above the them they can't get any use out of the information. The information in this book is not only clear and concise, the writing style flows and reads very smoothly.
Rating:
Summary: It Works!
Review: I've used Marcia Yudkin's ideas on writing letters to editors twice. Each time, a variation of my letter lead to a small feature in a newspaper and, even better, new sales! I even have a repeat customer - which is like gold! What I like best about the book is that there are enough different ways to get publicity, that there's a style or method for everyone. You don't have to be outgoing, network like crazy, make sales calls or anything. If you want to be "low key", there are still ideas in this book that will appeal to you and be effective, too.
Rating:
Summary: It Works!
Review: I've used Marcia Yudkin's ideas on writing letters to editors twice. Each time, a variation of my letter lead to a small feature in a newspaper and, even better, new sales! I even have a repeat customer - which is like gold! What I like best about the book is that there are enough different ways to get publicity, that there's a style or method for everyone. You don't have to be outgoing, network like crazy, make sales calls or anything. If you want to be "low key", there are still ideas in this book that will appeal to you and be effective, too.
Rating:
Summary: Marcia Yudkin holds nothing back.
Review: Marcia Yudkin holds nothing back in helping her readers learn how to get free publicity. Not only does she present many creative ideas from her own experience, but she also offers numerous examples of how successful people use publicity techniques. Every self-employed person needs to have this book in their library. Mark Campbell Executive Coach Newton, MA
Rating:
Summary: A marketing marvel of a book
Review: Once again, Yudkin proves she's marketeer extraordinaire! From the get-go of this book, I guarantee if you do the things she suggests (from press releases, tip sheets, bios, and brochures) you will bolster sales for your company. This is in area where Yudkin shines - from showing how she worked her own deals to be lucrative for her, to recounting a story of how one woman created spin for a seminar she never gave! This is a fun read on material that could have been dry. This is one book that won't collect dust on your bookshelf but will be used as a resource again and again.
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