Six Steps to Free Publicity: And Dozens of Other Ways to Win Free Media Attention for You or Your Business

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Summary: The best resource for new business owners!!
Review: Page after page, Marcia Yudkin offers practical advice for getting publicity for your business. When I began my own consulting business, I knew that publicity was critical, but didn't know how to begin or which steps would be effective. This book showed me how to write press releases, why "tip sheets" are great marketing tools (and how to create them), and how to build a press kit that's professional and memorable. Without a doubt, Marcia Yudkin can help ANYONE get more publicity. I use it again and again, two years after I first read it, and I send gift copies to colleagues just starting out, too. Need publicity? Buy this book!!!

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Summary: Good News for Small Business Owners!
Review: This book is a great source for small business owners who are looking to add more to their marketing than direct mail, Chamber of Commerce networking meetings, and advertising! Even if you are more of a "wallflower" than a people charmer, there are steps that you can take to promote your business. They're in this book!
I was looking for the simplest way to promote my business. I didn't want to give a speech in front of a group of people or get on TV. Letters to the Editor was just what I was looking for. It works! I enjoy writing - especially when it's not a sales letter. I have written several letters that have resulted in being quoted in magazines and journals as well as being invited to write an article for a tarde journal.
Definitely worth the investment of time and money if you make a commitment to follow the steps - or even just one, and follow it through consistently.

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Summary: Yudkin is the Queen of Marketing Mania
Review: Yudkin's "Six Steps to Free Publicity" is in reality an easy-to-follow guide to successful marketing and publicity for your business. Yudkin provides the know-how for you to gain publicity, generate name recognition and be considered an expert in your field with fast, free ideas from tip sheets, to press releases, to speaking engagements, to utilization of the Internet. Her true life examples of others will have you laughing out loud with how simple it can be. You'll be taking action before you finish the book and you will reread it over and over to make sure you haven't missed anything. Get your own copy of Yudkin's "Six Steps to Free Publicity" and step into the success you've been dreaming of. Her advice is sound, but most of all, IT WORKS!

Rating:
Summary: Yudkin is the Queen of Marketing Mania
Review: Yudkin's "Six Steps to Free Publicity" is in reality an easy-to-follow guide to successful marketing and publicity for your business. Yudkin provides the know-how for you to gain publicity, generate name recognition and be considered an expert in your field with fast, free ideas from tip sheets, to press releases, to speaking engagements, to utilization of the Internet. Her true life examples of others will have you laughing out loud with how simple it can be. You'll be taking action before you finish the book and you will reread it over and over to make sure you haven't missed anything. Get your own copy of Yudkin's "Six Steps to Free Publicity" and step into the success you've been dreaming of. Her advice is sound, but most of all, IT WORKS!