1001 Ways to Market Yourself and Your Small Business

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	1001 Ways to Market Yourself and Your Small Business
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Many entrepreneurs are hesitant to self-market their small businesses, notes freelance writer Lisa Shaw, even though they often can sell them more effectively than any outside consultant. In 1001 Ways to Market Yourself and Your Small Business, Shaw tries to change that situation by presenting a litany of easy-to-implement ideas on everything from creating a workable plan to developing the necessary materials. Some suggestions are obvious, others won't apply to everyone, but there are numerous nuggets on developing press kits, contacting the media, writing direct-mail pieces, and other activities that could help any business.