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Rating: 
Summary: A good solid resource
Review: A good resource for small business. I would recommend it and I'm glad I have it. I'd also recommend supplementing it in certain areas, perhaps with Jay Conrad Levinson's Guerrilla Marketing or Guerrilla Advertising. And if you have to be in the yellow pages, you should have Barry Maher's book on Getting the Most from Your Yellow Pages. For basic direct mail, anything from Denny Hatch, editor of Target Marketing, is good. Or Ed Nash. If you want to know about positioning, Al Ries and Jack Trout.
Rating:
Summary: Good book if you just want to browse through ideas
Review: As the title says this book is for Small Business owners. You would find more information on most marketing books but hey, this is a list with 1001 ideas each with a small description. Sometimes it really helps to see lots of ideas easily. And even one applied and successfull idea which you would otherwise miss is surely worth more than the price of this book.
Rating: 
Summary: ... Or 1001 ways to fill out a 6 page pamphlet
Review: I should have know that a book with '1001' in the title would be a total brain fart, but still I bought it. To my surprise I was proved wrong, it was worse. With `neat' ideas like "Send a press kit to a national producer via overnight mail. Even if they don't know you , they will open an Express Mail envelope since it conveys a sense of urgency" and this gem: "Deliberately make some mistakes, either in your promotional material or around your place of business (?) and challenge your customers to find them (!)" You are kidding right? Wrong. Has Lisa Shaw ever opened her eyes. I pray she never does. A total waste of tree.
Rating:
Summary: ... Or 1001 ways to fill out a 6 page pamphlet
Review: I should have know that a book with '1001' in the title would be a total brain fart, but still I bought it. To my surprise I was proved wrong, it was worse. With 'neat' ideas like "Send a press kit to a national producer via overnight mail. Even if they don't know you , they will open an Express Mail envelope since it conveys a sense of urgency" and this gem: "Deliberately make some mistakes, either in your promotional material or around your place of business (?) and challenge your customers to find them (!)" You are kidding right? Wrong. Has Lisa Shaw ever opened her eyes. I pray she never does. A total waste of tree.
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