Description:
Business professionals who need to familiarize themselves with digital publishing can turn to this book for insight on commonly used methods and technical considerations. The book focuses on using HTML and PDF (portable document format), together or separately, for delivery over the Web or an intranet, and on CD-ROM. The writers are from Adobe Systems, which creates such high-profile software programs as PageMaker, the desktop-publishing tool, and Photoshop, the image editor. The authors start off by defining electronic publishing and then explaining the process of creating an electronic publication. They also deconstruct such elements of electronic publishing as image editing, illustration, multimedia, text, page layout, and Web and PDF authoring. As they get into the real process of creating documents, they explain how to prepare text and graphics, work with color, add interactivity, and convert print to electronic publications. They also explain how to manage and distribute publications, from optimizing, testing, and maintaining files to publishing on the Web, on a network, and on CD-ROM. There's also a chapter on optimizing Web graphics and a glossary. This is an attractive full-color book with a simple approach, ideal for managers who need to plan publishing strategies and see to their completion, but who don't necessarily need to tackle the nitty-gritty tasks usually left to designers and technical experts. --Kathleen Caster
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