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How to Grow Your Business on the Internet, 3rd Edition |
List Price: $29.99
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Description:
How to Grow Your Business on the Internet offers techniques and ideas that you can use immediately to boost sales on the Web. You'll find the standard Net overview, with thorough tutelage on how to get connected and how to acquire a fast connection. Emery then quickly moves into deliberative discussions, explaining how you can reap the benefits of the Internet for your business and set realistic online goals. This text goes beyond discussing Web sites to include instructions on how to use e-mail, mailing lists, and search engines. How to Grow Your Business on the Internet also supplies tips on how to market, publicize, and advertise your business online as well as how to generate strategic information using the Internet. Firewalls, encryption, credit card transactions, fraud, and digital cash are covered in depth but not in overly technical terms. A particularly useful chapter uses examples from actual businesses to explain why Internet projects fail and how to make sure yours doesn't.
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