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Summary: Entertaining and important
Review: Nick Usborne shows how to make the most of the limited time you have to capture and hold site visitors' attention. This book is easy to read - it's actually fun to read - and is full of that practical, solid advice that you can put to work immediately.
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Summary: Usborne understands that words are magical
Review: Nick Usborne's book is a breath of fresh air for the web marketing professional. Net Words is well written practical advice about how to write for the web. Nick not only explains the idiosyncracies of the medium but how to best address them. You need to read this book if you're a web professional.
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Summary: The True Key to a Successful Web Site
Review: Nick Usborne, in his straightforward style, uncovers the dirtiest secret in the internet: The success of your site depends primarily on the copy. Unique graphics might get you noticed and win a few design awards, but without good copy, you don't stand a chance. Nick gets this message across by pointing out specific examples of sites that "get it" by using copy to establish a unique voice. He also show a number of examples of "corporate-speak" copy that is guaranteed to lose readers. By highlighting the differences between good web copy versus traditional advertising copy, the book teaches you how to write what people want to read on the 'net. Nick's approach to writing copy emphasizes bright, descriptive, no-nonsense and humorous text while eliminating stilted, boring, and unintelligible language. And the sections on writing sales copy (in the right place) is golden. Bottom Line: If you write for the web, especially if you're a one-person show, you need to read this book.
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Summary: Competent introduction
Review: Practical advice, plenty of examples, and enough sound bites to get you thinking. Must-read for any newcomers to the web, and there's enough good information to be useful by those who have more experience with online technologies. Would have still liked a bit more "meat," but for... it was worth the price of admission, and was also a quick read.
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Summary: this is bad books
Review: there is not enough information about my assignment .
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Summary: Don't leave home without this book!
Review: This book is a definite MUST HAVE for any website designer, newbie to web design and anyone and everyone who has an online business. Simple, easy to understand visuals compliment the text, which is written in a very simplistic manner. This book is wonderful - magnificent - excellent, and will help you greatly understand the elements of successful web design. I've used it to consistently update my own website, at:
http://www.aei.dli.com
If you don't have this book, you're missing out on your single-most-important investment in your professional life!
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Summary: A MUST HAVE for anyone that has a web-based business!
Review: This book is extremely vital to anyone that has a web-based business! Writing online for a website is very tricky, and if you don't do it right, then your business will not succeed. Nick has portrayed writing high-impact online copy in such an easy-to-understand way, that you don't have to be a rocket scientist to put his valuable advice to work - to your advantage."When it comes to communications, words are the simplest and MOST effective of tools," and he's right! He couldn't have said it better. Sites depend on easy-to-understand language, and the 'simplicity' of your site is ultimately what sets you apart from your competition. This is one of the most valuable lessons that I've learned as a web-based business owner, and the most helpful. My favorite chapters are all of them that he has written, as each gives such meaningful and clear advice, tips, ideas, and suggestions that WORK, and that WORK WELL. Nick also puts you into other people's shoes, so that you can think like a direct marketer, close the sale, think like a customer, and so much more. I could think of nothing better than to have such a 'comprehensive' personal approach to writing online. He has addressed the whos, whats, wheres, whens, whys, and hows of strong online copy, especially in the last two chapters. I keep this book next to my computer at ALL times, and refer to it at least three times a day, often reading it cover to cover at least once a week. The best thing is, is that I learn something new every single time I read it. It's been a lifesaver, plain and simple. I can't recommend this book enough, but if you're ever looking for that 'one perfect book', this is it. Thank you so much Nick for writing such a phenomenal book.
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Summary: Not what I was looking for.
Review: This book is not action-oriented enough for me. There is too much philosophy. I was looking for a book with "power words", examples, and how-to's. I wish I could give it higher ratings, but it really bored me.
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Summary: Personal Copy Sells Online
Review: This book takes an idea that should be perfectly obvious to online copywriters, but is so often overlooked, and shows how and why personal copy sells better online than in your face marketing. Usborne contends that online is different than print, but sees how training in one medium can prepare you for assignments in the other. A definite must read--and it goes by so fast.
Rating:
Summary: Personal Copy Sells Online
Review: This book takes an idea that should be perfectly obvious to online copywriters, but is so often overlooked, and shows how and why personal copy sells better online than in your face marketing. Usborne contends that online is different than print, but sees how training in one medium can prepare you for assignments in the other. A definite must read--and it goes by so fast.
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