Rating: 
Summary: worth a read
Review: This broadly covers online copywriting. Nick does his best by speaking to "you" much the same way as your copy should. He also does a great job of showing you examples of good vs bad in the different writing attributes he teaches througout the book. The only part of the book which looses focus in my eyes is when he speaks of why the copywriter needs to write the copy. I felt like he was making a sales pitch for all copywriters. Other than that it was one of the best internet books I have read.
Rating:
Summary: worth a read
Review: This broadly covers online copywriting. Nick does his best by speaking to "you" much the same way as your copy should. He also does a great job of showing you examples of good vs bad in the different writing attributes he teaches througout the book. The only part of the book which looses focus in my eyes is when he speaks of why the copywriter needs to write the copy. I felt like he was making a sales pitch for all copywriters. Other than that it was one of the best internet books I have read.
Rating: 
Summary: Not much of value
Review: This is more of a survey of copywriter's woes and the general state of online copywriting for Web sites and newsletters and for email. Not much meat and not much that can be of any real value to anyone short of those with very limited experience on the net. If you're an experienced copywriter or someone who knows their way around, don't waste your money on this book. I found it amusing how Usborne said that hyperlinks on the web page distract the visitor and should not be used while the author of Persuasive Online Copywriting by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis is all for it. In fact, there are no hard and fast rules and we copywriters are not at all sure which way works. My personal belief is that each site is different and that hyperlinks can and do work if you write your scan words just right. But neither book addresses this issue. A novice would be, I think, better served by reading Bob Bly.
Rating: 
Summary: Excellent!
Review: This is the best and most informative information I've read on the topic of marketing a web based business to date. In a sea of highly technical nonsense and jargon,this book is straight to the point, logical and well written. All questions are answered and suddenly the whole internet business makes a great deal of sense. I would recommend this book for anyone who owns a web based business. Thanks for recommending it, it's exactly the info I've been looking for!
Rating:
Summary: And all this time I was so confused!
Review: This is the first bit of information on the web that makes absolute sense to me. I can't believe no one ever discussed this before. (Maybe they were too busy trying to confuse everybody with technical jargon to pay attention). The arguments and examples were strong, and gave me a good understanding of how the Internet differs from traditional advertising mediums. Very few websites, (with the exception of Amazon.com) understand the two way communication of the web, and why it is turning the world upside down. Anybody, and I mean anybody who has anything to do with web design must read this book. It's an excellent investment!
Rating:
Summary: Copy is critical for Search Engine Marketing - Nick Knows!
Review: Three years from now the most important person on your web team will be your copywriter. Increasingly, Copy - or rather finely tuned, accurate verbal content - talks to search engines and customers alike. Talented writers who understand your market AND the search engines are already both rare and valuable. As the Search Engines become better and better at "understanding" the copy on your site, you'll be increasingly dependent on good copy with content; and increasingly free of tricks and scams to achieve high rankings on search engine results. How do you learn about writing copy for your website. You read Nick's book. Period.
Rating:
Summary: A great book with a great ROI
Review: Three years in online marketing and I still have a lot to learn. This book was enlightening and educational; it made me rethink the visitor experience and how my company brand speaks to these people. A quick weekend read that I couldn't put down. I then came in Monday morning and started implementing changes. ROI is already recognizable, as response rates have increased and requests for product information are on the rise. This book is a must read.
Rating: 
Summary: Bad for Business
Review: Usborne says the whole heavy graphics thing is bad for business. Has he seen a movie lately? Star Wars had more graphics than an B-2 Bomber! Special effects are everything. There's this guy, Michael Levine, who argues that you gotta connect with the customer in Guerilla PR: Wired. And I agree! Okay, Usborne, yeah, the customer's eyes might roll up when he sees my latest web designs, but you know what? They'll remember what site! That means they'll remember the product!
Rating:
Summary: Extraordinary
Review: Words seem inadequate when describing how brilliant is this debut novel from Nick Usborne.
If you conduct your business online, or if you're merely interested, part with your cash now and buy this book.
You wont regret it for a minute, and Nick will be pleased.
Rating: 
Summary: good book
Review: Working in PR you learn that words can be everything so it is important that you not only use the right ones but in the right way. This book is a good working tool for anyone who works with words. If one is in PR or advertising, this book, along with Guerrilla PR Wired, is a must have.
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