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Summary: Do You Have The Guts To Re-Evaluate Your Internet Strategy?
Review: "Guerilla P.R. Wired is a clear, bold, roadmap for promoting your business online.That's quite an accomplishment, considering the number of internet companies that have self-destructed in the last couple of years. Michael Levine has unraveled the complexities of the internet, and made it simple for anyone to access internet accomplishment. It's about time someone came along and figured this out...
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Summary: Readable and informative:
Review: Anyone in business for themselves would do themselves a big favor by buying this book. Michael Levine, a prominent Hollywood publicist, teaches how to do publicity on and off the Internet in language that's easy to understand. He uses examples and interviews, like one with the director of THE BLAIR WITCH PROJECT, to illustrate his point, and it's never stuffy or hard to understand. If you ever need to draw attention to yourself, your business, your product or your service, this book should be the first one you buy.
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Summary: Great pr book!!!
Review: Best damn public relations book period. Never have I read a book more involved in the tactics of pr than this book by Levine. Not only does this book help you manage a public relations campaign, it gives you the confidence to start one. Beginners in the pr business would find this book insightful and intriguing.
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Summary: Guerrilla PR is a good book!
Review: For those of you who had negative things to say about Guerrilla PR, I want you to write your own book that clearly explains what you thought this book wasn't saying. The fact that you took the time to even read the doggone book lets me know that there was some interest to you. If you can come up with something better, let me know when it hits the top sellers list!
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Summary: Guerrilla PR is a good book!
Review: For those of you who had negative things to say about Guerrilla PR, I want you to write your own book that clearly explains what you thought this book wasn't saying. The fact that you took the time to even read the doggone book lets me know that there was some interest to you. If you can come up with something better, let me know when it hits the top sellers list!
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Summary: Priceless PR info from one of the best
Review: Guerilla PR perfectly describes the efforts one needs to make, in order to successfully promote their work or service in any setting. It is a very easy to read PR reference manual. The methods described are simple and very effective. This book has made a tremendous impression on me in several ways. I thoroughly enjoyed learning various strategies on how to reach a target audience through every medium you can think of. The book breaks down obstacles that can arise and how to overcome them. Particularly useful is the questions Mr. Levine provides, to help you develop a publicist mindset and narrow in on exactly who you are trying to reach. It is a wonderful self-assessment tool. In addition, the book contains a great discussion on internet pr--how to approach it, why it's important, and how to manage it. This is very useful, as almost every aspect of our lives these days involves a computer. As Mr. Levine mentions it is quality not quantity that matters--this book follows through--quality, quality, quality! It is a must read for anyone who is promoting anything. You want priceless pr info from a top publicist, get your hands on this book.
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Summary: Extremely Valuable: The New Model For PR
Review: Here's an excellent book with great inside information from one of America's top PR talents. Michael Levine has put together cutting-edge techniques that he uses himself in his highly-respected PR firm (I'm on his emailing list even though I've only met him once very briefly). But this book has some excellent features that I particularly like such as: sample press releases, sample link proposals, detailed summaries at the end of each chapter, an appendix with media contact information, and a test at the end of the book. This book has been handy for me as a small press author with a limited promotional budget and a really good website. I just completed an email campaign based on this book for Valentine's Day radio shows. This book would be worth it just for the "11 Levine's Lessons for Guerillas" and the "Portraits of a Guerilla" examples. While there are other books on publicity and PR from small-time authors, agents and publicists, here's a complete piece of work from one of the big shots of PR. If you have a website for commerce or are an author like me you've got to read this book. There's nothing else like it.
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Summary: What book are you people reading?
Review: How is anyone in their right mind going to give this book 5 stars?!? I was annoyed i spent money on it at all halfway through, but i kept an open mind and finished it till the end. The whole book can be summarized by these 2 words - COMMON SENSE. If you have any, you won't need to read this stuff. All he did was take his old book Guerrilla PR and repackaged it for profit. His recommendations and insights about the online community are way too optimistic. Don't waste your money on this one. If you want to read a good PR book, read Full Frontal Pr by Richard Laermer and apply those principles online. Just do not waste your time with Levine.
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Summary: Unbelievably Insightful!
Review: I absolutely relished the information in the pages of this book!
This is a must-read for every beginning, intermediate and advanced public relations and marketing professional.
Michael's fabulous prose confirmed some of what I already knew about great public relations techniques. He also gave me ideas for ways to make my firm (and myself) more savvy and more valuable to clients and to the media I/we pitch. I especially loved the "know your prey" section and all of the detailed, step-by-step practical information and advice.
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Summary: I liked my textbook better
Review: I am also a student at BU and personally I found our textbook to be a little more helpful. Maybe that's why I am getting a B+ in our class and doofus boy below is getting a C. Ha ha! I doubt very much that the author of this book could even pass a college course with as little as he knows about the business side of PR. I don't think this book was written with any target audience in mind because it just kind of jumps all over the place. Maybe its good reading for schizos. Or people with ADD.
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