Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between

Rating:
Summary: So outdated, don't waste your money!
Review: I bought this book because I'm looking for new insight into online PR and since this was recently published, thought I might find some good information. Wrong! These concepts were old five years ago. As a matter of fact, I'm not sure how he stretched 3 basic concepts into a whole book. If you know anything about PR and the web (like how to send an email!), you are way beyond this book. In fact, let me summarize the whole thing: 1. Create a website. 2. Use the web to find contact info for the media. 3. Use email to contact the media. Earthshattering. You must live under a rock if you don't already know this. In addition, the book includes interviews and mentions of companies and publications now defunct, like Industry Standard.

Rating:
Summary: So outdated, don't waste your money!
Review: I bought this book because I'm looking for new insight into online PR and since this was recently published, thought I might find some good information. Wrong! These concepts were old five years ago. As a matter of fact, I'm not sure how he stretched 3 basic concepts into a whole book. If you know anything about PR and the web (like how to send an email!), you are way beyond this book. In fact, let me summarize the whole thing: 1. Create a website. 2. Use the web to find contact info for the media. 3. Use email to contact the media. Earthshattering. You must live under a rock if you don't already know this. In addition, the book includes interviews and mentions of companies and publications now defunct, like Industry Standard.

Rating:
Summary: Boring beyond belief
Review: I finished this book last night, and still can't get over the fact that a PR "expert" produced such a cheesy, repetitive, enervating read. In my opinion, "Guerilla PR Wired" reads like it was bashed out in two days and not edited. It is full of strained metaphors (the guerilla metaphor being the worst offender), glib turns of phrase and mind-numbing obviousness. Basically, the book's content boils down to five or so mundane observations, including "it's not a good idea to annoy media contacts", "you should update your website periodically" and "you can use events to promote your business". Throughout the book Levine uses the Blair Witch Project website as an example of powerful viral marketing. I concede that this was a great marketing story, but I really don't see how most small businesses could apply any lessons learned from it. In summary, a major disappointment - and, judging from some of the reviews I've read on this site - something of a PR disaster for Levine!

Rating:
Summary: Better than my textbook!
Review: i recently took a course in this at school and let me tell you - this is WAY better! everything i paid to learn in school i could have learned faster and cheaper from Mr. Michael Levine in this book - a MUST read!

Rating:
Summary: 1 of My Worst Book Purchases
Review: I run an internet company and was looking for a book on some good guerilla marketing, i.e, cheap, ways of getting our name out there. I was excited about getting this book, but quickly realized within the 1st 5 pages that this book is terrible. He spends more than half the time trying to convince me that the internet is important. What a joke. I learned nothing. It is much more valuable and cheaper to read something online. Now I'll have to do that or look deeper for a good PR book.

Rating:
Summary: One heck of a book!
Review: It's about time Michael came out with a new one! Well done.Lots of fun and great information. Check out the "original" guerrilla book by Jay Conrad Levinson- Guerrilla Marketing for Writers and
Guerrilla Publicity" It will be a good addition to this book.

Rating:
Summary: Fantastic!
Review: Levine does it again!
Through simple and straightforward language, Levine leads his reader through the do's and dont's of electronic PR. Without talking down to his reader, Levine is able to summarize and convey the best ways in which to make your PR endeavors a success!
A must read for anyone in the PR industry!

Rating:
Summary: Don't look any futher, this is it!
Review: Small company owner, personal business, entrepreneur looking for answers. This is the book that will teach you the rules to success. guerrila P.R give the motivations and the guts to pursue your personal goals, as it gives the right trategies for your business to be successful.
Guerrilla P.R. is without doubt a must read for a brighter future.

Rating:
Summary: Resourceful
Review: Straight-forward, concise and exactly what I needed to get my web page noticed. A+ for Mister Levine

Rating:
Summary: Feo Y Estúpido: El Cuento de Michael Levine.
Review: Sus características de extranjero aparte, este hombre es feo a causa de sus ojos pequeños pequeños y brillantes que acaban de deslumbrar directo. Y discurso acerca de estúpido, todo usted tiene que hacer es leído este libro para ver Levine que cuán mudo es. El roba cada idea de alguien más.