Rating: 
Summary: THIS BOOK IS NOT VERY GOOD
Review: The ideas presented in this book are things a high school student would know and the writing is poor. Buy this book if you know ABSOLUTELY NOTHING about PR. If you know even a little bit then you know what this book is going to say.
Rating: 
Summary: "the Bible of PR techniques"
Review: This book includes everything anyone ever wanted to know about PR, on-line! This is a must-have for anyone in the PR industry, or who is even considering a career in PR. It's informative, but at the sane time genuinely entertaining. Levine is extremely knowledgable and funny. This enables even the most inexperienced novice to wage a successful PR campaign.
Rating:
Summary: Disappointed
Review: This book is certainly not for everybody. The author admits to being a relative neophyte to the Internet and it shows. If you have any familiarity with the Internet or maintain a web site, reading the summation at the end of the chapters will be more than sufficient. Suggestions such as "Value is necessary to a website. Offer visitors something they can use." is common sense. Who would think of creating a web site having no value and is useless to their visitors? There are books available which do a much better job of addressing web site construction and a majority of the information provided on how to launch a web-based P.R. campaign is intuitive. This book was a major disappointment.
Rating:
Summary: Essential
Review: This book was absolutely an essential piece for getting my site the wanted pr I wasn't getting. It covers many topics and is a great read!
Rating: 
Summary: Get this book and make sure you get noticed
Review: Why be in business if no one knows you exist? That is the premise of any marketing book. However most PR and marketing books aren't as useful as this one. This one has tips and tricks you that you can quickly implement yourself. Even prestigious brand marketing firms like Ming Diamond Price and Grey Advertising use the same type of strategies for their clients. So get this book and get your business noticed. Levine and Gendron did well with this one. Thanks guys.
Rating:
Summary: Painfully Basic
Review: With all due respect to this author and the other reviewers, this book is VERY basic. Either I know a lot more about Internet marketing than I thought I did or there are A LOT of people out there who know very little about it.
Rating:
Summary: Levine Does It Again
Review: With so many books authored by this man on how to create your own PR campaign to the Address Book which will list every celeb's contacts you could ever need at your function, it's a wonder PR companies aren't out of business! Levine took his original Guerilla PR and revamped it into the best "how-to" for your cyber-PR campaign. Tips and studies and proof literally show the reader how to get what they want out of their campaign electronically.A definitie must have for all those in need of marketing tools and publicity how-to's.
Rating:
Summary: Unhelpful For Students
Review: Wow, if this book is better than the textbooks they use in Boston then thank God I don't go to school there. I'll admit I haven't read this book, but based on the simplicity of Guerrilla PR I feel skipping this one is a good choice. I'm not sure I can think of anybody that would benefit from Levine's books. If you don't already have all the basic knowledge of PR that Levine covers in his books, then you have no interest in PR and this would bore you to death. The only amusement you can get from this book is noticing all the times it completely contradicts what all the professors are now teaching.
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