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Summary: Easy read, great ideas
Review: Zyman writes a book that is easy to read, simple to understand and useful. From someone who obviously understands successful marketing, he strips away the mistique and explains the simple truth; The purpose of marketing is to sell stuff. His methods are applicable not only to large mutinational sales companies but to virtually any business. Set your strategy and goals, find out what really works and what doesn't. Use those that work and stop using what doesn"t. Not rocket science but the best business strategy in the world.
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Summary: A must read for anyone serious about marketing.
Review: For about three years in the 1980's I worked very closely with Sergio Zyman when my firm created the packaging graphics for the launch of Diet Coke, New Coke and then Classic Coke. From that day to this, I've always said he was the smartest marketing mind I'd ever encountered. His stunning book The End of Marketing as We Know It, confirms that assessment. Zyman has a radical underlying premise: marketing's goal is to sell products. It's not about image, awareness, share of mind but about getting, to paraphrase what he used to say, "the dogs to eat the dog food." And significantly, continuing to give them more reasons to eat an ever growing amount. Profits are the objective and setting a cohesive scientific strategy is the marketer's responsibility and key to success. The book is vintage Zyman - his personality comes through, a man who refreshingly isn't into hiding who he is. Some will focus on that. Get over it. This is a must read for anyone serious about marketing. If it doesn't get you thinking and, more importantly, acting, it may be time to look for another line of work.
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Summary: The Beginning of Marketing As It Should Be
Review: In a world of dullness, sameness and noise, Sergio Zyman unlocks the secrets of "Marketing As It Should Be." Zyman nails a compelling philosophy that all marketers should not just heed but embrace. On behalf of all of us who ignore at least 70% of the stuff marketers and advertisers churn out (and are insulted by another 25%), please read the book. And do what he says!
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Summary: An insightful perspective and a harbinger of marketing.
Review: This book is fast paced and an easy read. I like the style of the author, confident but slighty self-deprecating. He personalizes the subject nicely. The book provides a template for building a successful marketing organization. Coca-Cola will miss him.
Rating: 
Summary: Disappointingly devoid of new insights
Review: I have great respect for the Coca-Cola marketing machine, but this book does not demonstrate that organization's genius. The book's title is a dishonest overstatement. The main thesis, "marketing is about selling things, not about being cool," is hardly "the end of marketing as we know it" -- it's basic stuff any kid with a lemonade stand could tell you. Zyman tells some amusing war stories, but ultimately, he is not bringing anything new to the table. (Perhaps he's guarding the Coca Cola "state secrets"?) If you need to be convinced that marketing is about selling things, or if you'd like to read Sergio Zyman's marketing memoirs, then buy this book. Otherwise, it's of little value.
Rating: 
Summary: Where's the beef
Review: This book by Sergio Zyman is an interesting perspective into the mind of the ex-Coca Cola executive.There are a several nuggets of value in the book, which are based on Sergio's experiences at Coca-Cola. At times he does wax on about things outside his domain of knowledge without throughly researched facts to back up his musings. However, as a perpective of his thought process, and in particular, the impact of some marketing moves at the firm, the book makes an interesting read.
Rating: 
Summary: A good book
Review: First of all, Zyman is a controversial person as far as I have heard from my friends on Madison Avenue. I picked up this book as a part of my own exploration on marketing.
I have to say that this book is well-written and provides a lot of great real-life examples. However, it is not a good book if you want to know the real rules of marketing because Zyman is a genius who succeed with his own rules and not everybody can succeed the way he does.( and some of you might not like his crazy thinking) At the same time, Coca-Cola's brand is beyond imagination so being the chief marketing officer of Coca Cola is a very different marketing job.
Rating: 
Summary: the end of marketing as we know it
Review: An open letter to my clients and those who should be. I'm guilty and I'll bet you are too. As a matter of fact, almost every business is guilty of not demanding results from advertising. We've been lulled into believing that marginal results are not only expected-they're acceptable. It's time to change all that. I've been producing advertising for a little over 25 years now, and I've come to the conclusion that we've gotten soft. I constantly get requests from clients for advertising, knowing that it's not going to do much to sell anything. And until now, I've frequently been guilty of going along with their request and collecting the checks. (To be perfectly honest, it's pretty easy.)
It's time to change all that. Sergio Zyman said it best: Advertising and marketing should "sell more stuff to more people more often for higher prices." I've read all the "big books" on marketing, branding and postioning and while they all have something to say, few of them grab you by the collar and tell you that advertising and marketing have to sell something. Zyman nails it. While you won't find a lot of fuzzy theory here and it may not lead you to your next consulting gig, this book will cut through the stuff with which we've all grown far too comfortable. After reading "The End of Marketing as We Know It" I took a major step by refusing to produce advertising that doesn't specifically and intentionally lead to a sale. If you'll be honest with yourself, you'll probably see that you're guilty of getting soft. Thanks to Zyman, I'm looking for a few clients that will challenge me and allow me to challenge them. Our goal is to produce outstanding advertising that returns measurable results. It's going to be very hard work and require a dogged commitment on each of our parts. Our goal won't be to produce clever, creative, moving, flashy or cute for the sake of "the art." (Although we'll employ any combination of those things to make sure we're attracting the right response from the right people.) We'll focus on results. In the end, we're all going to wonder why we hadn't done it sooner. Can we do it? I know we can. I've done it over and over on those occasions when businesses and organizations were in trouble and had an urgent need to increase sales, contributions or support. If you're looking for a flashy agency and someone that will always agree with you, we're not interested. If you're looking for some people that will sweat with you and challenge you as you challenge us-we just might be able to get some things done.
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Summary: An Excellent Primer!
Review: This book is a must read for any business person engaged in selling a product or service. Some of the reading may seem like it is stating the obvious, but it has to be said! All too often the same mistakes in business occur repeatedly. "The End Of Marketing As We Know It" is a real-world example of business. Buy this for your son or daughter in business school, or simply for yourself as solid bedtime reading.
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