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Summary: "A must read for anyone in the Marketing Business"
Review: Sergio Zymzn is so intense on the subject of Marketing,I could not put this book down.To remain competitive and lead in your marketplace read this book. -Bob Mossie,Medicare Marketing Director Neighborhood Health Partnership
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Summary: Real and Live experiences and market-oriented principles
Review: 1. In-depth understanding of the marketing 2. Illustrate the real mess of the organization related with marketing 3. Great book to read and share 4. the 2nd book need be prepared
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Summary: Outstanding Message - A Must Read
Review: This guy has it together. I think this is one of the best books I have read on the subject. I can assure you this is fresh and exciting stuff. Enjoy.
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Summary: This book takes the mystery out of marketing success.
Review: Sergion Zyman provides a clear conceptual framework for understanding the marketing function. This is the first book I have read that clarifed my thinking about marketing and sales in our company and helped me to create a more explicit strategy with concrete measurable objectives. The lessons in this book are priceless.
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Summary: All common sense, nothing new, yet nicely launched
Review: This book describes a basic marketing common sense that are nothing new to most senior marketing executives. Nevertheless, the launch of this book itself is a smart marketing. While it is only useful for young red blooded marketers, more experienced executives still could learn on how to make parity product like this one becomes the talk of the town.
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Summary: It's OK - take Sergio with a grain of salt
Review: Sergio talks and behaves like I suppose many of us would if we had been a part of Coke's success over the past five years. Given this success it is easy for him to postulate about everything. I wonder if he would be so brash had he not experienced this success. He has many good points, however, it is important to recognize his POV as one man's opinion and not gospel. A great read but one that must be evaluated within the context of your own existence.
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Summary: title missleading
Review: I was disappointed after reading Sergio Zyman's book with the provocative title "The End of Marketing as we Know it". Old marketing based on mass merchandising with little attention to customer needs was dead years ago. What the author calls new marketing principles, have been practiced as early as the 1980's. As someone who has been a CEO and director of marketing of a number of businesses, and am now an adjunct professor at Worcester Polytechnic Institute's School of Industrial Management, I found little new in the author's list of the principles of new marketing outlined in his last chapter. I am surprised that a book published in 1999 says so little about the impact and influence of the Internet in business to business and consumer marketing. Byron Menides August 14, 1999 Worcester, MA
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Summary: A no-brainer
Review: No genius this guy. The style of writing is ok - but let's be honest don't we know this? I mean, if you don't know that "Marketing is a strategic activity and discipline focused on the endgame of getting more consumers to buy your product more often so that your company makes more money.", then get out of this line of work. Brain candy for no-brain chief executives who "don't get this marketing thing". Avoid.
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Summary: One Of The Best Marketing Books I have Read
Review: I've read all of Peters' books, and Porter's and Built To Last, and they all are excellent. But Sergio's new book provides one of the best blueprints for actually marketing your product or service -- something the other books don't do. Some reviewers have taken him to task for being too simplistic, but his basic approach takes the magic out of the discipline and connects it to actual sales. That's not simplicity, it's business. Should be required reading for all marketing managers.
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Summary: From the man who brought you New Coke
Review: Better Title: "Marketing As It's Always Been and Always Will Be" All books have one big idea. The rest of the book wraps itself around that idea to provide factual support, anecdotal imagery and meaningful context. Zyman's big idea is right there in bold text on page 5: "The Marketing Business is Supposed to Make Money." "The End of Marketing As We Know It" from the title is Zyman's plea that marketing no longer be conducted as if it were a black art, one that cannot be measured or scientifically planned. Marketing as a black art is a hard metaphor to shake. (Sam Wanamaker is attributed with saying something like: "I know that 50% of my advertising is wasting money. I just don't know which 50%." over 50 years ago.) I don't share Zyman's experience with super-sized corporations such as Coca Cola or Microsoft. But as president of a marketing agency for several years and as an independent marketing consultant for many more, I know that when working with small businesses (and that's businesses from $0 in revenue to $100+ Million), return on investment is always the first thing off the CEO's lips. "How is this going to make us money?" Marketing is about making money. It always has been. Every now and then a business will succumb to the siren song of the ad agency that, without much research or experience, asks the CEO or marketing director to "just trust us." Those kind of marketing people make it hard on the rest of us. You see it's not hard to convince a CEO that marketing is working. At least not when it is. What is hard is convincing a CEO that an up-front investment must be made before the results occur. And that the investment must be continued until the results arrive. "The End of Marketing As We Know It?" I don't think so. More like "Marketing As It's Always Been and Always Will Be."
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