Rating: 
Summary: One word...BORING
Review: Unless you are a complete novice...or even if you are, this book is not for you. Mr. Zyman gives very few helpful tips, but offers no suggestions for implementing his ideas. Most of this book should be common sense if you have any experience with marketing, whatsoever. He is also very arrogant and self-serving. It seems that he considers himself to be the best marketer ever, and is not afraid to show it. A MUCH, MUCH better alternative to this book is Roger Blackwell's, "From Mind to Market." It is actually very interesting and right on target as to the future of marketing. As far as I'm concerned, this book was a waste of $20.
Rating: 
Summary: Student's Perspective
Review: I am a part time MBA student concentrating in Marketing and decided to purchase this book after I read about it in Business Week. I am not taking classes for the summer and thought it would be a good idea to keep my mind in education mode. I was very satisfied after I completed the book. It got me very excited about my future career possibilities and confirmed that I have made the correct choice in selecting Marketing as my concentration. The advice and guidelines for success in Marketing are very encouraging for students who have a genuine enthusiasm for the Marketing discipline and are looking forward to being the next generation of Marketing Leaders.
Rating: 
Summary: Refreshing! Sergio's work reflects his apathy for no results
Review: Sergio's story gets the point across. A successful business reflects a simple fact that is defined by your company's bottom line. Today's business environment is plagued by a great deal of people that are just content with "showing up to work ". Ziman's apathy for no "non sense" is reflected in this simple yet compelling story to cut all the "mombo jombo" out of business and deliver sound results!Numbers are a mirror of great and poor performance, if your company is lacking a strong marketing department, I suggest you buy several copies and distribute them at once!
Rating:
Summary: "Sailing the North Atlanic" by (Titanic) Capt E Smith.
Review: Monday morning quarterback. Rewriting the history of Coca Cola greatest disaster (so far) to blame - of all things - their ad agency (a typical marketers excuse when faced with failure). Blame the agency! This is written as a sad reflection of what could have been a great career - I have the feeling that Sergio's arrogance has been his undoing (more than once)as a marketing man. What do marketing failures do when they run out of steam? They write a book. Like this one. Some of Sergio's advice is good and to the point. But a little too idealistic - written with the benefit of hindsight. I will use some of his advice - the book is useful. I would recommend it particularly for marketing newcomers. Study Sergios screw ups and learn.
Rating: 
Summary: I must not get it...
Review: Obviously Mr. Zyman has expereinced a lot of sucess but his expalination is more appropriate for a pamphlet of the old days, not a full length book. I would suggest readers skim though chapters 1-9 and spend most of their time on chapter 10, it offers some excellent insights into bringing talent into an organization
Rating:
Summary: Nothing new under the sun (?)
Review: I was tempted to give it a 3* because the tapes were spoken in a direct language, saying over and over again 'I regret nothing'. I think that was the best message. Identifying 'Marketing' with Coca Cola is certainly a funny, yet daring act. Content wise it is 0% fat milk but strangely enough somehow I found it easy to almost enjoy the tapes. Believe me, there is much worse out there than this one. Somehow I felt like I want to chat with the author a bit. He certainly knows much more than he tells on the tapes !! Now, that is marketing, isn't it ?! author
Rating:
Summary: Great insight on how to use marketing effectively
Review: Perhaps the best book on marketing I've read. Most merely pound you with cliches, but this book gives you a competitive edge. Great examples supported by strategic insight which allows the reader to apply the concepts to other fields. Remember, "Think unconventionally, take risks, and move at breakneck speed."
Rating:
Summary: interesting and actionable
Review: Sergio writes from experience and debunks a lot of the myths of marketing, sell more and make more money is real easy to understand and he actually did it at Coke.
Rating: 
Summary: Oh please, even I know that.
Review: Mr. Sergio is really in a dire situation here. If he can attain bestselling status with such an unimpressive collection of essays, there is something truly wrong with the public. The "marketing" he discusses is almost common knowledge of the masses. He is a master of disguising the traditional into something which is deceptively "new." I picked up his book at a local retailer thinking it would change my entire train of thought concerning smart advertising. Heck, half the stuff didn't even make sense and the other half I already knew. Please don't waste your time reading this overly simplistic book. Or you could, if you wanted to read about how Coke commercials can be more trendy.
Rating:
Summary: Marketing is all about relationship..
Review: A must read for people who love the business of Marketing. In the competitive world of Marketing,the best marketers always know how to build splendid relationships with customers. Conventional wisdom is always effective - 'We sell, or else - DAVID OGILVY" In marketing, 1)Customers are always the Heroes, not the Products. 2)Brand loyalty is a continuity program. 3)the Final outcome of your business goals is a combination of how well you fully utilize and maximize your resources - a total intergration of your tools such as advertising, sales promotions, research and planning & etc.. J. Chua.
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