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Summary: OK but what real innovations for the e-customer?
Review: Siegel makes adequate points in his book within the four sections: Principles, Practice, Prototypes and Predictions (Why are consultants obsessed with the letter P and S? - perhaps because they always want to say just one more thing..)The area he is weaker on is understanding what the e-customer actually wants. It is not enough to build more human oriented web sites with control being in the hands of the e-customer. The next steps include living, breathing, sharing minds and habitat with the e-customer in his many varied guises. And that is what Mckeowns book E-CUSTOMER does so very well. We are buying it for more than 500 of our team members. A large investment but worth so much more than the cover price. It sings and invigorates, informs and inspires. You need more than a list of alliterative titles to make me laugh and think as much as E-Customer did.
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Summary: e-Customer-led Strategy
Review: "I wrote 'Futurize Your Enterprise' because I saw the pain companies were experiencing. They were trying to do what the 'dot com' companies were doing...Were they really listening to their customers?" (David Seigel). The focus of this book is, as the title indicates, "Business Strategy in the Age of the E-Customer". Seigel exhorts companies to build their web strategy around customers, rather than their own products or services, and to develop an intimate and ongoing 'conversation' with each. Seigel believes that companies must allow their customers to dictate their agenda; "...all customer-led customers have the same basic mission statement: YOU'RE IN CHARGE". The book is divided into four sections: Principles, Practice, Prototypes and Predictions. Principles include dealing differently with different types of 'e-customers' (e.g. on the basis of whether they are beginners, intermediates or experts) and the 'truth economy' (the need for transparency and integrity on the part of companies). Practice describes implementation of these principles, in terms of the external customer relationship and internal customer management aspects. For example, Seigel describes how "you'll conduct the six most critical meetings in your company's history, transforming your organization into one that listens to customers in new ways". Prototypes involves Seigel describing hypothetically how different types of business - including magazines, banks and pharmaceutical companies - can be transformed when the principles and practice described in the previous sections become reality. Predictions is an attempt to visualise ways in which the Internet will alter the way people live and behave - as home makers, professionals, and so on - in 2010; the implication seemingly is that the impact of the Net is so profound that ignoring it is not an option. Although much of his advice is based on anecdotal rather than empirical evidence, it is clear that Seigel has drawn on his considerable experience in web design and consulting. The book provides stimulating and potentially useful thinking, and can be recommended to any one interested in gaining insight into e-customers.
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Summary: Futurize Your Enterprise
Review: David, You are an incredibly powerful writer. I find your book, "Futurize Your Enterprise" extremely insightful. It is superbly written and filled with very interesting case studies and historical anecdotes. You are truly a discontinuous thinker. Your approach and attitude to the writing of this book far exceed the "brilliant" category. It is evolutionary as well as revolutionary. I admire your profound thinking and the rare ability to write simply.
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Summary: A must for anyone engaged in eCommerce
Review: This book is on hit! It is chock full of ideas and helps you develop a new way of thinking. It is a vital part of creating an online business. Buy this book!
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Summary: Wow! What insight!
Review: I had never even considered the opportunities of growing my business via the Internet until I picked up this book. David presents it logically and makes it come alive so that I'm left with a tangible starting point. I can hardly wait to make it so!
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Summary: Why my company bought 30 copies of this book
Review: David stirs the imagination as to what the future holds with the Internet. And he is stunningly accurate when he describes the the hurdles a business must overcome in creating a successful site that is customer driven. So accurate that our web team has used the book as a hands-on guide to building our site and evangelizing our company to a new way of thinking. Even if all you do is read the "signs of e-cancer" call outs, it's worth the money to get your brain cells moving.
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Summary: El futuro en un libro verde
Review: El libro es revolucionario e inspirador. Es una verdadera herramienta de cambio que le permitirá entender el mundo de los negocios en-línea y le animará a enfrentarlo. Yo lo recomiendo a todo ejecutivo, administrador y por sobretodo al estratega. Si su mundo va más allá de las computadoras y el HTML, y si le apasionan la estrategia y el futuro, este es su libro.
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Summary: Sound bites
Review: The book is full of interesting advice and ideas but all is written en "sound bites" which worries me. Is the author saying that his readers cannot digest more thoroughly elaborated material or is he saying that he cannot write it or is he saying that INTERNET is made for those who want to click and move instead of those who want to click and think? Further, I had the bad luck to get a copy which had not been carefully bound such that from about page twenty to the end, all the páges were stuck together. NOT Amazon's fault, rather the publisher, who should be called to account by Amazon.
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Summary: Finally, the How To on customer-based business
Review: David Siegel ordered me to buy his book, "Futurize YourEnterprise", and so I did. Well, I'm only through the seventhchapter, and... I'm blown away. David has clearly shown us the future - and how to attain it today. Very simply, he outlines a process by which any enterprise can achieve fierce and total audience loyalty. It's not 'just' about marketing anymore, it's about a complete change in viewpoint - to a total, winning focus based entirely on enterprise-wide collaboration with each and every customer. I highly, highly, highly recommend this book. PLEASE read it today, if you haven't already.
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Summary: New Twist on required reading
Review: I bought this book because it was required for a course I am taking. Imagine my delight in finding it enjoyable, interesting and enlightening! How often does that happen with a "textbook"? Never! I put down my novel for this book. Had it not been required, I may not have had this opportunity. Wonderful, will read it again and again.
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