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Summary: Great Book on EBusiness
Review: This is the best E-Business book I've read. It brings the future of how business will be done on the net to the readers. The future will only be about 2 years from now. If you want to stay in the game, read this book. Absolutely fantastic.
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Summary: David let me see a great future!
Review: This book is just great, like everthing from David is. He let me see the future and gave me new Ideas for making Customer Led Web Sites. I'm looking forward to read the book again in the year 2010 (to see if David's look into the future is right!). In any case I'm ready for the new customer led revolution. Thanks a lot David!
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Summary: Excellent bridge between Evangelists and how-to manuals
Review: "Futurize your Enterprise" of David Siegel is an excellent visionary book for every manager who wants to rethink business models and develop an E-strategy. It is not about "how to build a website" but how to build a web business. The book is divided into four parts:"Principles" describes tools and methodologies to change a "management-led" and supply driven company into a "customer-led" company. This part is illustrated by real word examples like Toys-R-Us Direct and Hewlett-Packard. "In a customer-led environment everyone in the company is responsible for the customers experience". The principles part also contains a very clear description of Internet failures and the six most common mistakes companies make online. It also explains the natural development from brocureware Internet sites to real e-business. There is also a definition of different e-customers the transparency of the Internet. "Practice" is the translation of the principles into practice. What does a company have to do to change into an e-business. There is a practical list of changes the company has to make and agenda's of meetings to organize those changes. "Prototypes" contains a number of examples business categories like grocery stores, magazine publishers, steel fabricators, real estate clearing house, book superstore, software company etc. These examples use real-life examples as starting point, and show the many possibilities to improve the customer influence by the Internet. "Predictions" shows speculative future scenario's in which Internet is no longer a tool but a platform for work, community-building and individual empowerment. The examples are fictional but very insightful and expiring. They show the possible developments into the year 2010 of the different roles of people like job seeker, homemaker, breadwinner, teenager, student, patient etc. For retailers the prototypes of a grocery store and a book store are very interesting. "Futurize your Enterprise" does not touch the challenge of fulfillment of online retailing, but there is much attention for the possibility to add information to merchandise, and the importance to focus on different customer groups. For groceries these different customer groups might be households with young children, different religions with there own food restrictions, people with allergies etc. For bookstores Siegel does a good job trying to improve Amazon.com. "Futurize your Enterprise" is focused very much on the culture, the mindset, the approach and the customers. Siegels book is in my opinion a must for every manager who is planning to develop E-strategies. It bridges the huge gap between "Internet evangelists" and "How to"-books. The book is now the number one present for clients of my company.
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Summary: You can see clearly now
Review: One of the biggest challenge of today's continous changing environment is our capacity to see a bit more of tomorrow's world - with or without the Net. Since there is little hope to live without it - focusing on the New World with the Web is Mr. Siegel greatest advantage. The author not only makes the reader understand the big differences between the New and the Old World, but also that there will only be a future for those that make their businesses driven to and by their customers. Pin pointing commom mistakes that we generally take for granted with new technologies, David Siegel is more than giving tips for your web site - he is showing the way for your web Company! It's not about "sitezing" your Company and products. Its about "websizing" your Company! It's a reading worth every second and each page. Also inspiring is the way half of the book is rich with illustrations- fictitious cases of Companies and people that look very real and sound very neighbourly - but all with a futurized setting that enables a better vision of what is expecting us just ahead. Profecies and visions are the same. Foretelling what lays ahead is one easy trap the author does not fall into. But giving us enough insights, makes us less ansious and much more assured that today's and tomorrow's challenges are not so big, not so blur and not so bitter. By "futurizing" your head (reading this book) you humanize your heart, seeing clearly now. This net-web-digital-billiondollar-technology-stressing talk today is much more simple than we imagine!
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Summary: Start with the End in Mind
Review: One of Covey's principles is "Start with the end in mind". David Siegel clearly points out that the end customer is where you must start. It's the customer community that can lead your success. It's a very thought-provoking book that reads very quickly. I was planning on reading on my way back from Europe but finished it before leaving. Siegel also gives some glimpses of 2010 which are insightful and challenging. Businesses that want to be around in 2010 better pay heed. I'm planning to incorporate some of these thoughts in our company's e-approach. A companion book that I recommend is Customers.com by Patricia Seybold. Hail to the customers!
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Summary: The Future - Ignore it a your own peril
Review: A fantastic vision of how eBusiness should be and will be. If your business has an Internet site you MUST read this book. The principles in this book will drive eBusiness for the next decade, get on board or get run over. Don't expect to get to much sleep until you finish the book :)
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Summary: At last, it is all in print.
Review: Everything that I have been telling anyone who would listen in the past, in the UK and Australia, and that was mostly falling on deaf ears, is in this new book by David Siegel. Now that he has said it all, and more, in print, I know that I can keep saying the same old things, but this time I can back myself up by hauling out a copy of Futurize Your Enterprise. Thank you, David. You have my heartfelt thanks.
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Summary: read the future
Review: A Fantastic book for those eager to explore the future, it is well written and contains numerous examples of future technology and the use thereof. The author comes across with a ideolgy refreshingly different to the standard web business books with his own ideas presented as futurized businesses. The split of the book with the website is great, but only if you have web access! Very good book if you are interested in kevin kellys 'New ideas for the new economy' The ideas are thought provoking and will shock a number of people into some far reaching changes. Drawbacks to the book maybe the underlying message re communities and the lack of exploration of some other technologies but as a diatribe on the future of business is certainly well presented, well explained and definately worth reading
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Summary: Breath-taking ride into the New World of business!
Review: I was rather skeptical when I first saw this book during one of my leisurely jaunts in one of those mega-huge bookstores. Instead of the technical jargon or esoteric expressions I would expect from an "electronic" book, Siegel's lively prose guides you gently but convincingly into the modern world of e-business. You get a clear and exciting vision of the next 20 years. Things that you thought was only possible in futuristic movies like "The Fifth Element" suddenly comes to live from this 300-odd pages book. His astute purview of the Internet world is exhilarating,yet not hyperbole. He shows the merits of establishing an electronic business with the customer,and teaches the ways which we could achieve a customer-led economy. An excellent read for anyone.....and you definitely do not need to be a Net junkie to enjoy this! Cheers!
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Summary: Truly a Paradigm Shift to New Business Models
Review: It really says the basic what every business needsto follow. It's not an easy eBusiness world and Siegel shows the way. Those that ignore these principles will perish.
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