Rating: 
Summary: essential, pragmatic,effective
Review: This book impresses me because the author had the ability to explain you the matter in a very simple but effective way. This book has catched my attention and I think it would be useful for my study.
Rating: 
Summary: Duh!
Review: Marketing is about selling more things to more people for more money. Gee, thanks.
Rating: 
Summary: Nothing New
Review: The book provides an excellent reminder as to the purpose of marketing....that is, it's all about making a profit. However, the book lacks depth and fails to deliver new insights that will help the experienced marketer become more skilled or knowledgeable.If you are looking for a simple, easy to read book on marketing, that is sometimes entertaining, then Sergio Zyman's book, "The End of Marketing As We Know It", is a good place to start
Rating:
Summary: The End of Marketing as Sergio Zyman knows it
Review: 1) Internet is missing from the discussion totally. 2) This discussion applies only to broadcast media. 3) There is not discussion of personalization - the necessity of offering actual information. 4) As Steve Jobs never quite said, What can you expect from a guy who spent his life selling sugar water?
Rating:
Summary: No epiphany here
Review: Zyman's premise -- that marketing is about selling rather than fluff -- comes as no revelation to any marketer. We are subjected to 247 pages that, in the end, do little more than meander around this notion, which most of us internalized in Marketing 101. At least it's a fast (and light) read. The "end of this book, as he wrote it," comes blessedly fast.
Rating: 
Summary: Zyman in Marketing, is Pele in Soccer...
Review: I highly recommend this book to everyone who loves Marketing. This Marketing-Marterpiece, Zyman really puts traditional Marketers in their place, and helps us to understand why Marketing is so important. It tells you what Marketing really is and what is the true reason for it. It's all about selling more stuff, to more people, and at higher prices. By reading it you gain 30 years of experience in Marketing. It's a must read!
Rating:
Summary: Wake up call to marketers!
Review: One very clear message that make you wake up from your dream as a marketer : Marketing campaign is a failure without increasing the sales volume. It's not about image building, it's about sales! This message alone worth the money for this book. But too much Cola spoilt this book. Sometimes it seem like "MY Biography in Cola!
Rating:
Summary: Pass it on...
Review: Insightful and inspiring. As a Marketing Director for aNational publication, I spend a great deal of time helping advertisersfocus on their objectives, and delivering added-value based on theirpage schedule. It's amazing how many companies stick with a campaign for the sake of consistency, not results. The next time someone asks me for a "big, out of the box idea", I'm going to hand them a copy of Sergios book. In addition to the basic "result oriented" message here, the book covered management style, hiring practices, and ways to restructure the payment system when working with an ad agency. I LOVED it! I'm gettting copies for my entire staff, and my Publisher! END
Rating:
Summary: The End of Marketing As HE Knows It
Review: The ideas in this book are not new and have been around for decades! True marketing people know that marketing is about understanding and analyzing customers, competitors, etc. Advertising is only one of the tools for getting to customers (distribution is another). So these claims that marketing has been reborn is really that the author has been reborn to finally understand what can be found in any elementary textbook on marketing.
Rating:
Summary: Common Sense Accounting
Review: Mr. Zyman treats Marketing like any other part of the business process, it must produce profit. The true revolution here is that he defines how to do that and it makes good sense. Ignore his ideas at your own peril, because someone else out there is going to use these ideas to make you obsolete.
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