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Summary: Useful
Review: This is a useful book, that opens your eyes a must for all marketing managers
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Summary: A biz book ad people will enjoy
Review: A great contribution to business literature... in short, a case study of marketing Coke with fresh insights into strategy-advertising-branding. A nice bonus is his exuberant and conversational writing style a la Tom Peters... contagious passion for the subject and lots of anecdotes and opinions. His creative approach to marketing, his common sense and decisiveness make him the client we all wish we had. Looking forward to his next book.
Rating: 
Summary: Do not buy it
Review: Do not buy this book. All he does is assure you, in an arrogant way, that he was not fired by Coca Cola and that Diet Coke was not a mistake. The only message you will get is that Marketing should focus on increasing sales, but does not tell you how or give you any ideas.
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Summary: Buy this book (and read it!) before your competitor does!
Review: After 18 years in sales and marketing I can truthfully say that Mr. Zyman's presentation easily rivals David Ogilvy's "Ogilvy On Advertising." I recommend this book be used as a text at the university level by smart instructors. It was refreshing to see an approach to marketing that made sense and disposed of the "Magic of Marketing." Do yourself a favor and buy the book before your competitor does!
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Summary: Insight
Review: Strip away some of the over indulgence and the infinite number of sentences ending with exclamation points, and you have a truly insightful business title for today's marketing professional. The focus is on profits, stupid, and on the marketers job to sell more products at higher prices and profits. An excellent tool for any marketer facing tough budget cuts, or the shifting sands of global competition.
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Summary: Excellent book, focus on positioning and mktg objective
Review: I found this to be an excellent book. I plan to keep this book for a long time and reread it occasionally since the ideas it presents are fundamental. The book pounds in the goal of marketing and concepts on positioning. It was also somewhat a history lesson on Coca Cola, though very effective in incorporating concepts with his past experiences without irritating preaching like other authors may write with. The one negative that sticks in my mind is that the book was not edited well with a few typos here and there, but nothing too distracting.
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Summary: Somebody Voices the Revolution
Review: Finally, somebody dares voice the sentiments I have been harboring for years. As a database marketing professional, all too often I see people get caught up in the soft marketing strategy and not pay enough attention to those of us who actually practice the science of marketing. Pearls of wisdom from somebody who practices this philosophy wholeheartedly. War stories are entertaining as well. This should be required reading for all marketing undergrads, MBA's, and marketing professionals. If you are a marketer and haven't read this book, consider yourself out of date!
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Summary: Engineering was all I knew until I read this book
Review: 5 weeks ago I changed careers from electrical engineering to marketing. Until now, my only exposure to marketing has been a class I took 3 years ago in order to meet a grad school curriculum requirement. Mr. Zyman gives his readers a perspective that can't be taught in any classroom. The book is well written, easy to read, and not bogged down with a lot of boring graphs and industry terminology. The author never asks the reader to believe what he says on blind faith. Instead, he PROVES his points with personal experience. Although Zyman seems to "toot his own horn" at times, I don't get the sense that he wrote this book just so the world will know how great he his. I think he genuinely wants to be helpful. This book may be common sense to seasoned marketing professionals, but it's a great help to those of us just starting out. Don't throw away your marketing books, but do throw away the outdated ideas they sometimes teach.
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Summary: back to business fundamental
Review: Overall I like this book and it did give me some very impactful lessons.Though the bookname is "the end of marketing", it does not imply marketing is over. What it really means is we shouldn't do marketing for marketing's own sake. We need to go back to business fundamental, that is to sell stuffs and make money. Though this idea might not be original, yet quite it did ring a bell in me ('cause I didn't do it with 100% focus even though I knew it already) and help me see my everyday jobs/tasks more clearly. Along the book, I also continued to find some useful and impactful learning, such as 'marketing by month', 'DOCS', 'watch the world, not just your market', etc. Still, lots of lessons seemed simple, yet the point is to do it, to realize it. Net, the points in this book are simple, clear and impactful to me. I recommend it to all marketing and brand people.
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Summary: Every marketer must read
Review: After more than 30 years as an advertising practioner I worried that this would be another rehash of the obvious. It's not. It does cover the usual ground but with exciting bumps and with an attitude that refreshes. If you think you are in the business of selling than this is a worthwhile read. If you work with, or in, advertising agencies you'll get your money's worth. db
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