Rating: 
Summary: Great info for all business people
Review: When a colleague handed me a copy of The End of Marketing As We Know It by Sergio Zyman, former chief marketing officer of The Coca-Cola Company, I had two reactions. One was enthusiasm. I'd learn some things from a real pro and become better at what I do. The second was a wary feeling. Because Zyman is a pro, I was afraid the book would be full of "expert jargon" - over my head, dry, and reading like a textbook. After reading the book, I'm wholly enthusiastic about it. The End of Marketing As We Know It is a good read - Zyman teaches with plenty of good examples, encourages one to think about one's own experiences and methods, and has an entertaining, conversational tone that keeps the book from becoming dry or "heavy." It's the first book in a very long time that I've wanted to re-read right after finishing it. As someone who writes features for a business magazine and also does PR and advertising, I found Zyman's words relevant and invaluable. Everyone in business should read this book - and not just the folks in the marketing/advertising department, and not just the big companies. Its content is pertinent to overall business strategy, because it focuses on marketing as a business, or a science - producing measurable results in the form of increased sales rather than merely running some ads that may be appealing and even award-winning but aren't doing anything for the company's bottom line. Readers will learn why it's important to form a marketing strategy and make regular measurements to test its success. They'll learn ways to position a product - their own and their competitor's - in the minds of consumers. And that continually presenting a brand in fresh and different ways - and in different markets - is essential to keeping sales up. And much more. Whether or not you agree with all of Zyman's methods, this book will definitely make you think and may even rescue you from stale, dead-in-the-water viewpoints about marketing.
Rating:
Summary: You think you knew marketing.... wait until you read this.
Review: I'm a graduate in Marketing, worked as a Marketing Executive for 1 year. Read lots of fascinating stuff about this subject.... Didn't realise I didn't understand Marketing at all, until I read Zyman's book. Must read!
Rating:
Summary: Excellent book
Review: This is a great book to help you get your arms around the way marketing is changing. Uses great examples to illustrate his points and has changed how I view the marketing process. Must read for those just beginning in their company's marketing departments.
Rating:
Summary: Zyman's perspective is both practical and revolutionary.
Review: With an eye on the dynamics of the new economy and our ever-shrinking world, Sergio Zyman offers a guide to the future of marketing for those of us implementing his ideas, even if on a much smaller scale. As interesting as the detailed descriptions of his professional accomplishments are, the book's strength is his insight into the importance of a broad perspective of our word's interconnections and cultural democracy. I was thrilled to find out that Sergio Zyman is from Mexico since strong, outspoken, intelligent, provocative Mexicans on the international stage are not as common as I think we need.
Rating:
Summary: Wow! A fantastic book for those passionate about Marketing.
Review: This book (which by the way is very easy to read) is a must for all marketers who are passionate about marketing and who understand that marketing IS business! To have someone like Sergio Zyman, who's been at the pinnacle of consumer marketing, share his insights is a real privilege - and, like the experienced business genius that he is, he does it so well. I recommend this book to those in both small business and big business. It is, without doubt, one of the best business books I have read in a long, long time. Extremely practical too! Thank you, Sergio!
Rating: 
Summary: Informative, interesting, easy to read
Review: What a relief from many pedantic marketing books! Zyman is to the point, entertaining and informative. The only caveat I proffer, is that with some exceptions, his marketing ideas are largely geared to, and illustrated by, items you can buy in a grocery store.
Rating:
Summary: I learned a lot
Review: One of the two best marketing books I've ever read, the other being strangely enough, the Maher book on yellow pages advertising which has done more to keep me from wasting my advertising dollar than any other book I've ever read.
Rating:
Summary: Zyman's truth will rock the world of those who face up to it
Review: Sergio Zyman speaks the truth to the business community and heresy to the glitzy world of advertising. Read this book and discover that marketing is a discipline rooted in accountability, not "magic". Certainly a "must read" for rookies or veterans.
Rating:
Summary: The choice of a new discipline
Review: Buckle up! This book generates tremendous insight into global brand-building and its rationale. Like all mindsets ahead of their time, the author challenges comfort zones, and advocates the legitimization of marketing as a pivotal data-driven discipline, laser-like focused on profits. I truly enjoyed the punchy style and substance of this book. Pokes at advertising agencies are fair shots. A future classic for all marketers. This book is it!
Rating: 
Summary: Obvious info written for simpletons
Review: Nothing at all new here to anyone who has been awake since 1980. Mostly boring stories about the old days at Coke, how great they were, blah, blah, blah. Zyman, it seems, had a perfect career, even the missteps were charmed. Worst part is that it's all surface here. No way to extrapolate the information to a real-world setting. So it ends up being just a bunch of old, not very entertaining, war stories. Avoid.
| 
