Rating: 
Summary: This prescription is well worth the £20.
Review: This book contains what is sadly missing in many web books (a strategic approach). What, I think this book does fail to do is leave the reader with robust models, with which to develop their own understanding of how to build/apply an e-business strategy. That said unless you are going to read and work though "Exploring Corporate Strategy" by Gerry Johnson, Kevan Scholes you would be making a wise investment in buying, reading and then thinking about the ideas in this book. Good Luck
Rating: 
Summary: Outstanding!
Review: This is a great look into the future of business. Mr. Siegel's insights are not only thought-provoking, but are actionable. It is rare that a book can inspire one into action - this book is one of the rare ones!
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Summary: All business owners & CEO's need to read this book
Review: As a business owner trying to cope with and keep up with the e-Revolution, I am relieved that I found this book before making a BIG mistake. Our company has had a "web presence" for several years and we were about to get swept up in the eCommerce rush. David Siegel has provided some stunning foresight into the future of eCommerce and we had all better listen carefully. Now, instead of charging ahead with plans to put our products for sale on the Net, our company is changing its plans. Instead of a product-centered site, a customer-centered site will guide and pull us into this new Net-based economy.
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Summary: Enlightening!
Review: This book is very informative, especially during my company's move to e-commerce! DON'T MAKE THE MOVE UNTILL YOU HAVE READ THIS BOOK.
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Summary: This book is dedicated to you, the reader.
Review: There are libraries of books on customer-pull, e-commerce, interactivity, and what have you. There is n o n e like David Siegel's "Futurize Your Enterprise". Why? In essence, it's because web-strategist, page-wiz-designer, and author Siegel likes people. He has them in his heart and between his ears. So when he speaks about the New Economy, about the shift from E-Commerce to E-Business, and to the Customer-Led Organisation, he is not only intelligent, far-sighted, practical, he is authentic. He doesn't mix the arguments, doesn't advocate people for the sake of an institutions survival, for money, or theory. He advocates people-centered business for the sake of us. That's why Siegel's book is so to the point. Why he is able to provide us with a detailed handbook of how-to-do e-business, how to get own's website alive, how to develop sustaining customer loyalty. That's why he is able to present a book bursting of real-world case studies, even though at this point in time he still needed to make them up in his imagination. But David Siegel has a feel for people. That's why his book is so unique. And that's why we certainly will be among his customers in the future.
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Summary: The next Revolution
Review: This is a very thought provoking look at the new world order. I like Siegel's analogy comparing the Web age to a tropical rain forest.."The New World is much more like a rain forest than the temperate forest. Residents of the rain forest are tribal- they band together, pack lightly, and can move on a moment's notice." "Compared to the temperate forest , the rain forest is a completely different world- dazzling in its complexity and ferocious in its pace of change. Diversity is the key to survival." Siegel uses wonderful analogies that powerly demonstrate and explain his predictions for the business climate of the future. His insight is incredible but also very disturbing because if he is right, there will be a lot of grumpy old men from the old world order that will be forced to change to survive.
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Summary: IN THE FUTURE COMPANIES WILL MIRROR THEIR WEBSITES
Review: Read the title again. That's right, websites will determine the organizational structures. Not the other way around, as it is today. Customers will take over. The basis for the existing organizational structures is being shattered by the information explosion, as Evans & Wurster argue in their book Blown to Bits. There is no escape for most businesses. Either you deal with it, or you go the route of the Encyclopedia Britannica. Start ups are ready to blow your respected institution out of the water, over night. So much for the bad news. And now what? This is where David Siegel comes in. With lots and lots of answers, examples and tales he circumscribes the future, he makes it palpable. Thanks to his imagination, you begin to feel what it means that 'everything will be different'. And at least as important, you begin to understand how the Internet will unleash the energy, knowledge, experience, dedication, emotion, time, goods, money, etc of the millions that want to connect to each other and perhaps also to you. Who are they? What do they want from you? WHAT ARE THEY YEARNING TO CONTRIBUTE? The information explosion does not only blow existing organizations to bits, Siegel shows that it also provides fantastic opportunities for those that can get close to the customer. This sounds deceptively simple and familiar. It isn't. Siegel stresses that the Internet is not another shop window to market your products. Just as the first movies filmed theatrical plays and the first cars looked like coaches, e-commerce now imitates the existing business on the Web. Siegel gives us a feel for what e-business will be like, way beyond the familiar customer focus. This is not about serving, but about observing. You're not the waiter, but the host. It is about learning entirely new skills, about kissing planning farewell, about letting the inmates run the asylum. David Siegel not only tells you how to achieve that, he also gives you a feel for it. The artist in him sees the future in astonishing detail. The second half of the book presents a great number of delightful artistic projections. That is where the subject really came to life for me. None of these e-businesses will unroll as David Siegel described them, and he is the first to admit that. But all of them will have that excitement, flavor and color that jump from every page. And in that sense he is dead accurate. Read this book.
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Summary: Give this book to all your business friends
Review: I read David Siegel's book on a slow train along the Rhine yesterday.It's terrific: clear, with specific advice on what to do - but non-hectoring. It's such a relief to find a book that helps people think from first principles about what it might mean to go online - but which does not make them (us) feel panic-struck, or guilty or as hell. Cyber snake-oil salesmen who say "do it all now,my way, or die" are a menace, and I hope Siegel's book puts them out of business. I have already started telling my business friends 'read this one first'.
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Summary: Futurize is a must-read book!
Review: David Siegel's vision of the Internet and how it will impact our lives is clearly brought to life in its vivid descriptions and examples. It is easily understood and readable without being loaded with technical information and terms. Best of all, it provides an enlightening (and empowering!)look into the future and the opportunities available.
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Summary: Futurize your enterprise
Review: Excellent book with a lot of new ideas on building your approach to eBusiness. Most of the ideas are clear and make sense, even they will be tough to sell in todays product/company oriented environment. On the other hand the book gives you a lot of good arguments how to sell these ideas in corporate environment. As a word of warning some ideas may be too high flying to be implemented yet. Areas like HR auctions inside companies will take a bit longer to start happening. Main messages, customer-led companies and truth economy are great!
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