Rating: 
Summary: Giving site to the blind
Review: I have to applaud this book! This book is proving to be a useful map with our company, the ideas, the vision, and the examples are of tremendous help. Our clients are also enjoying the knowledge we are gaining from this book as well.I believe that it is not just the book that makes this material high impact, but the entire package with the Web site and each link David uses for help in explaining. We read this book in a couple of days at our company, but we still have not gotten through the weeks of links and other sites to check out and use as a reference. I believe the links and reference sites is what makes this book such a powerful tool, and I applaud David for creating such a complete book. As an internet agency we love this book, it is showing us a down to earth approach to getting results with our clients. This is a great reference to use as our guide dog as we walk out into the internet and attempt to communicate with people. Great book, can't wait for the futurize Web site to get up to full speed too! Dave Woods Vx2 Inc.
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Summary: A book of full visions, and insights
Review: It is so exciting to see how David has transformed himself to a web visionist from a homepage desinger (of course, he is excellent in that as well). This book not only outlines the future of how Interent going to change an entreprise, but also the lives of consumers. It gives clear drawing of how a future entreprise should be structured, in answering consumers demand. I found that the concept Microsyndication very refreshing, as it fully leverage the "networking" nature of Internet. Mass advertising is not someting fitting-in very well in the online world, and future customers will rely on more interaction, and human connection to get well informed. This explains whey banner ad. is not an effective tool in Interent, as it still adapting the old world paradigm. After all, I would this book really useful and well written, I will recommend to everyone who think Interent would be an indispensbile part of our future lives.
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Summary: An insightful and powerful approach to ebusiness
Review: Siegal manages to cut through the clutter of ebusiness information and provide a clear vision of what a customer driven ebusiness should be. He then provides a step by step plan to achieve that ebusiness within your organization. This is a well conceived and extremely useful book.
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Summary: Stunning and visionary
Review: You must read this if you participate in any type of commerce. I could not put it down, gave my copy to a freind and now have to re-purchace for my library. Enjoy the future, it looks fun and exciting.
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Summary: Web-Business Enthusiasm Primer- Companion To Change Texts
Review: Futurise Your Enterprise (FYE) is suitable for a wide audience especially those in business (or jaded technologists) wondering what all the Web-excitement is about. Students, consultants, and industrialists benefit from Siegel's approach that includes some visionary innovation, generic business applications (mostly synthetic/made-up), and a large concentration of charisma and energetic drive. The crux of the message is for greater (don't be half-hearted); keep customer focus, especially through energising and actively encouraging open contributory communities for product development and marketing; view the Internet as a dialogue, a conversation, and not a "new channel for distribution"; and continually monitor, learn, and adapt your approaches in an ever-changing business world. The themes of globalisation, greater and faster collaboration, and the dynamic flow of information and relationships underpinning these hypotheses apply equally to research, consultant and recreational communities. Supplementing the main text are numerous sidebar lists of "e-cancers" to watch out for in your organisation indicating areas of urgent concern e.g. "when the company's budget for copiers exceeds the budget for networking"; or "when employees get more voice mail than e-mail" (there are dozens more similar gems of prototypes, and predictions. The principle section discusses the necessary background and deals with the need for urgent action, common web strategy failures, e-business and e-customer, and the truth economy. The practice around, the customer-led web site, the customer-led company, cyber synergy, and navigating the new world. The prototype section presents largely store, magazine publisher, steel fabricator, real estate clearinghouse, book superstore, software company, bank intranet, and drug manufacturer. Finally, the prediction section presents an attractive automated, less bureaucratic view of the future through the eyes of different prospective the moviegoer, the frequent flier, the student, the lawyer, the patient, and the reputation consultant. A particularly powerful scenario is that of the universal personal web site that everyone will have in 2010 (even the less-Web connected developing countries), which contains information in 7 areas at 6 security levels facilitating streamlined completion of all manner of business and personal matters through timely integration Worldwide of relevant information sources and sinks, and autonomous active acquaintance/colleague, friends/family, spouse, and self. The subject haves, and wants. Such a site supports medical emergency response, organising loans and mortgages, buying and selling goods, voting governments, and almost every transaction that nowadays involves many different systems, bottlenecks, and delays. A key strength of FYE is that it successfully presents both a basic framework (e.g. background, action steps, prototyping, and customer scenarios) at a level detailed and exciting enough to proceed towards implementation with. FYE is readable, enthusiastic in tone, relatively complete in vision, supported by anecdotal evidence and reason, well presented with charts and illustrations, and is delivered at an appropriate level for the generalist business/technology audience- truly enough to make you want to start energising your current workplace and setup "pure-play" web-based lateness of the heavily promoted companion web-site; gaps in the 'strategic futurising tools' (the basis is narrative with customers and little else); and the lack of support (either by reference, or full logical reasoning) for many assertions made which all reduce the book's credibility- would you commit your company's future on the basis of a 'glossy brainstorm'? Three How to Create a Profitable Business Strategy for the Internet and Beyond" by Seybold et al (1998) which identifies 5 key steps in success in e-commerce, using 16 case studies and summarising current best practice. * "Enterprise.Com- Market leadership in the Information Age" by Lotus CEO Papows et al (1998) which examines the way organisations, market, the nature of competition, and global society are driven by advances in technology, including IT. *"Net Gain- Expanding Markets Through Virtual Communities" by Hagel/Armstrong (1997) proposing that future business success will depend on using the Internet to build communities (not just relationships) leading to phenomenal customer loyalty and high profits. Overall, the reviewer recommends FYE as a suitable text to help quickly build up a positive picture of possible future web-enabled business and society scenarios. FYE is very suitable as a companion to one of the many change or operations management texts, which include a wide range of rigororus detailed methodologies supporting change towards "the customer-led Web revolution". END
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Summary: the best!... for anyone who want to enter the web-biz!
Review: With the tons of smog on the web-based book, this one is an exeptionally good one. I finish the first six chaper in one breathe, and sucking lots more that what i read for the past few months. I think only about 5 books on the net should become a required reading (the rests are just a waste of time and energy), and this one is one of them... cno: BUY IT FOR YOURSELF and YOUR WEB-TEAM!
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Summary: Viva the 'Futurize Revoluion!'
Review: If you are trying to drive an e-business strategy in your organization and the 'powers that be' just don't get it, this book is a must! 'Futurize' clearly illustrates that an entire cultural shift is required for real success in the 'new world.' David Segal shows a tremendous insight into the human side of organizational dynamics and why web strategies fail. He then takes you through a series of six critical meetings that will help get your web strategy on track.
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Summary: An Internet Update of The Customer-Driven Company
Review: Futurize Your Enterprise closely parallels the excellent book by Richard Whiteley, The Customer- Driven Company, and adds the element of how to apply Whiteley's concepts through the Internet. Futurize is the best thought-through to date of the Internet books about how to serve customer needs better. Futurize is also good for giving you simple, practical steps for implementing Siegel's universal process. Those who are interested in strategy will find that this book is all about the customer-intimacy model, as spelled out in The Discipline of Market Leaders. While that is a perfectly valid strategic alternative, most markets are led by those who are advanced in providing innovations and low-cost providers. Futurize has a lot less to say about what those other companies should do. Some of the examples seem to imply that the benefit for the majority is primarily in overcoming a negative impression with customers and potential customers through clumsy communications. A third group will probably feel excluded as well: established smaller businesses. The scale and scope of what Siegel proposes will be beyond what most people can do who have less than several million dollars avaiable to focus on the Internet. On the other hand, if you are a well-funded Internet start-up, this book can give you a basic strategy outline that will help you avoid some mistakes. In terms of content, I have only one major objection. I am skeptical about Siegel's claim that brands will be relatively unimportant on the Internet. Rather, it seems like Internet-driven branding will become very important. I notice that many people automatically go to their bookmarketed sites, for example, rather than shopping around for the best deal. Brands are the consequence of trust-building and habit. To get rid of brands, you would have to change the way that peoples' minds work. That is unlikely to occur in the next 10 years. Think of this book as the best customer-focused book about creating Internet businesses available at the end of 1999. I am sure that better ones will come along in the future, because Siegel's focus is too limited to really cover the subject. But you would be well-advised to read this book. Almost anyone will learn something valuable along the way -- if only to see your ideas about how to work with the Internet constantly challenged by the author. If Siegel does another edition, I hope the next edition drops the fictional cases and uses only real ones instead. That would make the book a lot more compelling and useful. I have one final comment: How did someone who is famous for outstanding Web site designs end up with such an ugly book cover design?
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Summary: Finally...an "e" book worth reading!
Review: This is the first "e" book that I can seriously say is worth purchasing. As a seasoned professional in the field with a library full of worthless literature on the "new economy", coming across this book was a welcomed change. I actually pulled out my highlighter and marked up the pages! Buy it...you're e-customers will applaud you!
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Summary: get on board
Review: if the internet is a high-speed train then I, until now, have been a willing and eager passenger who has been stranded on the station platform watching it fly by. this book has made me look at the internet in an entirely different way - and it makes all too much sense. Now it seems i'm onboard and in a position to wine and dine the high-powered web-savvy fellas in first class. this is a must read for anyone with an eye to a future in business. Any business.
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